Wateraid Model Essay - A Level Media Studies - EDUQAS WJEC

Model Essay: Comparing the Representation of Issues in WaterAid and Feed Our Future Advertisements
[25 Marks]

This model essay is designed to guide students in answering the 25-mark comparative question from the May 2022 EDUQAS GCE paper: “Compare the representation of issues in these two advertisements: WaterAid and Feed Our Future.” The resource provides a thorough analysis of how both adverts represent important social issues, helping students understand how to tackle higher-mark questions with clarity and depth.

What’s Included?

Model Essay: A detailed comparison of the representation of issues in both WaterAid and Feed Our Future, showcasing how to effectively analyze media texts and structure a 25-mark response.
Exploration of Similarities: The essay examines the ways both advertisements highlight critical global issues, such as poverty, hunger, and the need for basic resources, drawing attention to shared themes of urgency and the human impact of these problems.
Exploration of Differences: It also delves into the distinct approaches each advertisement takes in representing these issues—focusing on the tonal, visual, and emotional strategies used to connect with different audiences.
Media Contexts: The model essay includes an analysis of how these representations reflect relevant media contexts, such as the role of charity advertising, the influence of global media organizations, and how these ads align with or challenge typical representations in their genre.
The Feed Our Future Resource Included: This resource includes access to the Feed Our Future advertisement, providing students with the original material for a comprehensive understanding of both ads.
This resource is perfect for students looking to develop their comparative essay-writing skills and for teachers aiming to provide a clear, exam-ready example of how to analyze representation in advertisements. It’s a valuable tool for preparation and revision, aligned with the EDUQAS A Level Media Studies curriculum.