Influences on an integrated marketing mix include the product’s position in the life cycle, the Boston Matrix, the product type, marketing objectives, the target market, competition, and positioning. This is a full lesson PowerPoint that can be edited to suit your needs.

Decisions pertaining to other elements of the marketing mix, including people, processes, and the physical environment, are also crucial. This is a full lesson PowerPoint and resource that can be edited.

A full lesson PowerPoint, going through different distribution channels should encompass multi-channel distribution.

Promotional decisions should consider the value of branding. Includes a full lesson PowerPoint filled with activities and theory, and fully editable.

Pricing decisions should consider penetration pricing and price skimming strategies. Full lesson PowerPoint with activities and theory.

Product decisions should consider the following: The value of analyzing the product portfolio using the Boston Matrix. The value of the product life cycle model, particularly in understanding extension strategies. The influences on and the value of new product development.

The marketing mix should be considered for both industrial and consumer goods. When considering consumer goods, types to include are convenience, shopping, and specialty products. Product decisions should involve: Analyzing the value of the product portfolio using the Boston Matrix Understanding the product life cycle model and extension strategies Considering the influences and value of new product development Pricing decisions should involve penetration pricing and price skimming. Promotional decisions should consider the value of branding. Distribution channels should include multi-channel distribution. Factors that influence an integrated marketing mix include: The product’s position in the product life cycle The Boston Matrix The type of product Marketing objectives The target market Competition Positioning

Segmentation methods include demographic, geographic, income, and behavioral segmentation. Targeting can involve niche and mass marketing.

A lesson PowerPoint to understand the interpretation of price and income elasticity of demand data

A lesson PowerPoint to understand the value of technology in gathering and analyzing data for marketing decision-making.

A lesson PowerPoint to learn about the value of primary and secondary marketing research, the importance of sampling, and the interpretation of marketing data, as well as the role of technology in gathering and analyzing data for marketing decision-making. Additionally, to understand the interpretation and significance of price and income elasticity of demand data, and how these concepts are valuable to marketing decision-makers, along with the use of data in marketing decision-making and planning.

A lesson PowerPoint to grasp the importance of establishing marketing objectives and to explore the external and internal factors that impact these objectives and decisions.

Stakeholder mapping involves identifying and analyzing the power and interests of different stakeholders. Managing these relationships requires effective communication and consultation.

Managers’ roles and responsibilities include setting objectives, analyzing, leading, making decisions, and reviewing. Different management and leadership styles exist, each with its own influences. The effectiveness of various management and leadership styles varies. Theories of management and leadership styles include the Tannenbaum-Schmidt continuum and the Blake-Mouton grid. The Tannenbaum-Schmidt continuum categorizes leadership styles into four types: autocratic, democratic, laissez-faire, and participative. The Blake-Mouton grid categorizes management styles into four types: task-oriented, people-oriented, concern-oriented, and concern-oriented. Decision-making involves both scientific decision-making based on data and intuition, and intuitive decision-making. Decision trees are valuable tools for decision-making, helping to analyze and visualize potential outcomes. Influences on decision-making include mission, objectives, ethics, external environment (including competition and resource constraints), and personal values. Examples of activities that involve decision trees include the Banana Moon activity and the Appleton Farm case study. Worksheets for decision-making and decision tree analysis are also available.

Factors influencing costs and demand include the impact of competition, market conditions, incomes, interest rates, demographic factors, environmental issues, and fair trade.

Different forms of business include sole traders, private and public limited companies, private and public sector organizations, and non-profit organizations such as charities and mutual funds. Issues with different forms of business include unlimited and limited liability, ordinary share capital, market capitalization, and dividends.

Businesses exist to achieve objectives, such as profit, growth, and survival. Different business forms, like sole traders and limited companies, have varying ownership structures and implications. The external environment, including competition, market conditions, and demographic factors, influences costs and demand for businesses. This is a fully editable lesson resource. Updated for the 2024 spec for AQA Business