This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 23-slide PowerPoint which covers the entire LEARNING AIM D of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. The presentation is divided into two main sections: Legislation and Quality Issues. Legislation This section covers the laws and regulations that govern business operations. It includes: Health and Safety at Work Act 1974: Rules for safely disposing of chemicals, safety protocols for premises, protective gear, noise levels, and fire hazards. Data Protection Act: Ensures personal data is not shared without permission and outlines eight principles for data handling. Employment Legislation: Covers the Employment Rights Act of 1996 and the Equality Act of 2010, addressing gender pay gaps, national living wage, statutory pay rates, and protection for apprentices. Consumer Rights Act 2015: Protects customers by setting rules for refunds, replacements, repairs, and pre-contract information. Quality Issues This section focuses on maintaining and improving the quality of products and services. It includes: Quality Control: Monitoring processes to ensure product quality, such as checking apples for blemishes. Quality Assurance: Planned checks to maintain confidence in business processes and outputs. Benchmarking: Measuring standards against expected outcomes, using reliable sources like government data. Quality Circles: Involving employees in problem-solving and quality assurance. Inspection: Ensuring employees meet service standards set by the business. ISO 9000: Internationally recognized standards for quality management and assurance. Total Quality Management: Involving the whole company in evaluating and improving business practices. The presentation also includes an activity section with a video on quality and questions to engage the audience. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 27-slide PowerPoint which covers the entire LEARNING AIM C of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into four main sections: Types of Research: This section covers both primary and secondary research methods. Primary research includes sales figures, customer data, surveys, mystery shoppers, and focus groups. Competitor Analysis: This section emphasizes the importance of keeping a close eye on competitors. It discusses how businesses analyze the effect of competitors on their products or services, pricing strategies, location, and the use of comparison websites. Trends: This section explains how analysts search for trends in data over varying periods of time. It covers economic trends, market trends, and social trends, and how these trends impact business decisions. Marketing Plan: The final section discusses the components of a marketing plan, which can be devised in various formats. It introduces the 7P’s of marketing: Product, Price, Promotion, Place, People, Process, and Physical environment. The presentation also includes activities and videos to help understand competitor analysis and the application of the 7P’s in real-world scenarios. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 17-slide PowerPoint about how to start the EPQ course. The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 2nd of 8 PowerPoint presentations which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!

This is a 21-slide PowerPoint which will direct your students on how to actually write-up the Extended Project Report. The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 5th of 7 PowerPoint presentations (the first is just an Introduction) which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!

This is a 21-slide PowerPoint which will direct your students on how to give effective presentations - a key part of the Extended Project experience. The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 7th of 8 PowerPoint presentations (the first is just an Introduction) which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!

This is a 35-slide PowerPoint which will direct your students on how to incorporate data into their EPQ Report and also how to structure it appropriately. The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 6th of 8 PowerPoint presentations (the first is just an Introduction) which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!

This is a 40-slide PowerPoint presentation which would be great as a starting point with a class about to embark on a study of Hamlet OR as a revision-aid once they have studied the play. It includes questions and discussion points as well as a review quiz at the end. The PowerPoint is constructed as follows: Firstly, it provides an overview of the play, discussing Hamlet’s quest to avenge his father’s murder while grappling with indecision, madness, and moral dilemmas. The historical context is explored, highlighting the political instability and religious conflict in early 17th century England, which is reflected in the play’s portrayal of a corrupt and troubled court. The theme of revenge is examined through Hamlet’s procrastination and the contrasting decisiveness of characters like Laertes and Fortinbras. Madness is discussed as a reflection of political instability and corruption, with debates on whether Hamlet is truly mad. The theme of corruption and decay is analyzed through political corruption, physical decay imagery, and moral corruption. The theme of appearance vs. reality is explored through deception, manipulation, and the play-within-a-play device. The theme of action and inaction is examined through Hamlet’s hesitation, moral qualms, and philosophical musings. The presentation also includes discussion points and analysis, potential examination questions, and a revision quiz. It concludes with reflections on the enduring relevance of “Hamlet” and its exploration of human nature, complex characters, and themes of power, politics, and deception.

This is an 18-slide PowerPoint which will direct your students on how to reference sources correctly using the Harvard system. The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 4th of 8 PowerPoint presentations (the first is just an Introduction) which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!

This is a 16-slide PowerPoint which will direct your students on how to do “smart reading”… The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 3rd of 8 PowerPoint presentations (the first is just an Introduction) which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!

This is a 24-slide PowerPoint which will inform your students how to work better with visual media. The EPQ is a qualification that represents an extension to A-Level studies. It is valued by Universities and is an excellent way of extending students’ skills and enhancing their UCAS applications. This is the 3rd of 8 PowerPoint presentations (the first is just an Introduction) which represent the COMPLETE COURSE which students complete in order to enhance their skills and make them “match fit” for the development and writing of the Project itself, as well as the compulsory presentation which they must deliver. The course was written by an EPQ teacher and Moderator of many years standing and all the PowerPoints were refined after use with many groups and cohorts. Please note that the COMPLETE COURSE is available as a BUNDLE at a discounted price, with 33% off!

This is a 14-slide PowerPoint presentation which includes a video extract from the RSC of the famous soliliquy being performed. It considers the main themes of the Scene but also includes some questions for students to think about and/or discuss, as well as a more detailed analysis of how a particular question might be approached. The presentation focuses on Act 3, Scene 1 of Shakespeare’s Hamlet. It begins by setting the scene and introducing the characters, providing context for the themes discussed later. The main themes explored are appearance vs. reality and madness. Setting the Scene: The scene takes place in the castle of Elsinore, where the characters are gathered to watch a play. The atmosphere is tense due to Hamlet’s erratic behavior. Introduction of Characters: Key characters include Hamlet, Ophelia, Polonius, and the Players. Each character’s role and significance in the play are discussed. Appearance vs. Reality: This theme is explored through Hamlet’s soliloquy and the Players’ performance. Hamlet’s soliloquy reveals his distrust of appearances and his desire for truth, while the Players’ performance highlights how appearances can be deceiving. Madness: The theme of madness is closely linked to appearance vs. reality. The characters’ behavior and dialogue are analyzed to uncover the extent of their mental breakdown. Conclusion: The presentation concludes by emphasizing the intertwined themes of appearance vs. reality and madness, and their significance in Act 3, Scene 1 of Hamlet. Discussion Points: The presentation ends with discussion points to engage the audience in further analysis of the themes and characters.

A 14-slide introduction to the play, “Waiting for Godot” which includes an examination of the main themes and characters as well as discussion points or questions at the end. This presentation includes Speaker’s Notes This presentation is suitable for A Level students of the play. The presentation explores the human condition through themes of boredom, isolation, and despair, providing insight into the struggles of human existence. The play also delves into existentialist and absurdist themes, examining the meaninglessness of life, the struggle between free will and determinism, and the nature of the human experience. Key themes discussed include: Boredom: The characters experience a lack of stimulation and purpose, leading to restlessness and dissatisfaction. Isolation: Both physical and emotional isolation are explored, contributing to feelings of loneliness and despair. Despair: The play reflects the struggles and challenges of the human condition, often leading to hopelessness. The presentation also highlights the theme of waiting and hope, examining the role of waiting in the play and the moments of hope that emerge despite the overall sense of hopelessness5. The characters’ anticipation of Godot’s arrival and their prolonged waiting lead to introspection and self-discovery. In conclusion, “Waiting for Godot” is a powerful meditation on the human condition, existentialism, absurdism, and the interplay of waiting and hope but it is not always an easy play to study. This presentation will make any teacher’s task easier in studying this complex work.

This 26-slide presentation is entitled “Understanding the 2024 US Elections” and provides an explainer for beginners to the US electoral process and its global implications. It is suitable for 14-16 year-olds as well as older students and would be invaluable as part of a PSHE programme or as a Tutorial guide or Assembly explainer. Here is a summary of the key points: Introduction: The presentation begins with a beginner’s guide to the US electoral process and includes a quiz to test basic knowledge about the United States. Contents: The main topics covered include the US electoral system, the two main political parties, candidates for the 2024 US election, recent US election results, and the global impact of US elections. The US Electoral System: This section explains the Electoral College system, how it works, and its significance in electing the President and Vice-President3. It also provides an example using California’s Electoral College Votes (ECVs) and mentions the results of the 2020 Presidential Election. The Two Main Political Parties: The presentation gives an overview of the Democratic Party and the Republican Party, highlighting their key policies and ideologies56. It also compares their stances on healthcare, climate change, and immigration. Candidates for the 2024 US Elections: This section provides information about the political careers of Donald Trump and Kamala Harris, the main candidates for the 2024 US Presidential Election. Recent US Election Results: The presentation reviews the 2020 Presidential Election, noting the historic voter turnout and Joe Biden’s victory. Impact of the US Elections Globally: This section explores the implications of US elections on global relations, including the US-UK relationship, global economic implications, and the influence on international policies and agreements. Review Quiz: The presentation concludes with a review quiz to reinforce the key points covered.

This is a 21-slide PowerPoint which covers the complete Learning Aim A (the 1st or 3 parts) which make up Unit 20 on Corporate Social Responsibility. This is not covered by any textbooks for Business and these PowerPoints together mean that teachers will be required to do no other work. This is a summary of the presentation: CSR Definition: CSR involves integrating social and environmental concerns into business operations voluntarily. Business-Society Interdependence: Businesses and society are interdependent, with each needing the other for various resources and support. CSR Issues: CSR issues include environmental, consumer protection, and supply chain/community concerns. Stakeholder Expectations: Different stakeholders, including employees, suppliers, customers, and government, have specific expectations from businesses. **Please look out for PowerPoints covering Learning Aim B and Learning Aim C which together make up the whole Unit. Discounted bundle: buy all 3 PowerPoints and get a discounted rate of 33% off!**

This is a 10-slide PowerPoint presentation which covers the whole of the third of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Who are your Customers? The focus is on identifying and understanding different types of customers. It categorizes customers into two main types: internal customers and external customers. The presentation also highlights the main differences between internal and external customers, such as their relationship with the organization and their needs. It discusses customers with special requirements, including non-English speakers, different age groups, different cultures, gender differences, families, and customers with special needs. Additionally, it covers factors that impact different customer service expectations, such as the customer’s age, culture, public image of the business, and disposable income. The presentation includes activities and review questions to reinforce the concepts discussed. This is the 3rd of 4 Powerpoints which will, together, cover the whole Unit.

This is a 40-slide PowerPoint presentation which covers the whole of the first of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. The presentation covers the principles and importance of customer service in business. It starts by defining customer service as all the ways a business meets customer expectations to satisfy customers. It highlights various customer service roles, both direct (e.g., receptionists, call centre workers) and indirect (e.g., cleaners, engineers). The presentation also discusses different types of customer service, such as face-to-face service in hotels and restaurants, and remote customer service for online businesses. It emphasises the importance of teamwork in providing good customer service and the need for consistent and reliable service. Customer satisfaction is another key topic, with a focus on how businesses can satisfy customers through techniques like providing extra services, accuracy, and value for money. The presentation also covers the benefits of good customer service, such as increased sales, profit, and customer retention. There are several activities throughout the presentation, including identifying customer service roles, comparing good and bad customer service experiences, and reviewing techniques for providing customer satisfaction. This is the 1st of 4 Powerpoints which will, together, cover the whole Unit.

This is a 19-slide PowerPoint presentation which covers the whole of the second of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Customer Service: Effective customer service involves monitoring feedback and adhering to industry and organizational codes. Legal Compliance: Businesses must comply with legal standards, including health and safety, sale of goods, data protection, and equal opportunities. Ethical Standards: Maintaining ethical standards is crucial, such as not misleading customers or withholding valid refunds. Organizational Procedures: Following procedures ensures consistent service, competitive edge, and alignment with mission statements. Risk Management: Minimizing hazards and risks involves identifying potential dangers and taking steps to mitigate them. This is the 2nd of 4 Powerpoints which will, together, cover the whole Unit.

This is a 26-slide PowerPoint presentation which covers the whole of the 4th of 4 parts of Business Level 2, Unit 4 - Principles of Customer Service. It is designed for the EDEXCEL Specification but could be used with any students of customer service. Please download the FREE activity sheets which accompany these PowerPoints. Search for “Level 2 activity sheets”. This PowerPoint covers: Customer Service: Essential skills include good manners, appropriate dress, and positive attitude. Communication: Effective communication involves both verbal and non-verbal elements. Handling Queries: Always be polite, show empathy, and keep customers informed. Dealing with Complaints: Listen carefully, offer alternatives, and escalate serious issues. Authority Limits: Different roles have specific limits on actions like refunds and free products. This is the 4th of 4 Powerpoints which will, together, cover the whole Unit.

**This is a PowerPoint presentation which forms part of a 3-part bundle on Globalisation. This lesson was awarded a Grade 1 in a recent OFSTED inspection. Do not buy this individual resource! It is part of a package of 3 items which is discounted at 33% off normal individual resource prices. Uploading each individual item was the only way that I could package all 3 resources together to make up a Grade 1 lesson bundle!**