Head of Business & Economics at a school in Nottingham. My aim is to share high quality resources to save other schools time, so they can focus on learning.
Head of Business & Economics at a school in Nottingham. My aim is to share high quality resources to save other schools time, so they can focus on learning.
I’ve carefully crafted this teaching resource to align perfectly with the Edexcel GCSE Business Studies exam, specifically focusing on 1.3 Ideas into Practice
With your purchase, you’ll receive:
An extensive 1-hour exam, comprising 50 marks’ worth of questions designed to mirror the exam format.
Two detailed case studies, enabling students to apply their knowledge to real-world scenarios effectively.
A separate case study booklet, recently updated to meet the latest exam standards.
A diverse range of question types, including those covering topics such as:
Aims and objectives
Revenue, costs, and profit
Cash flow management
Sources of finance
Interest and its impact on business operations
My resource is meticulously formatted to maintain a professional appearance, which enhances student engagement and ensures they are well-prepared for the exam.
I’ve put in considerable effort to ensure that every aspect of this resource reflects the depth and rigor of the Edexcel curriculum.
I’m confident that this resource will prove invaluable to both you and your students. Plus, leave me a positive review, and you’ll a free complimentary mark scheme! Just send your username to mchughteaching@gmail.com to claim it
AQA A Level Business Studies - 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning
Comprehensive lesson containing a full presentation and activities included. The lesson outlines all the specification of 3.3.3 Making Marketing Decisions: Segmentation, Targeting, Positioning for AQA A Level Business Studies.
This lesson covers the entire process and value of segmentation, targeting, and positioning, as well as the key influences on choosing a target market and positioning strategy.
This lesson teaches the following content:
Overview of segmentation methods: demographic, geographic, income, and behavioural segmentation.
Explanation of targeting strategies, including niche and mass marketing.
Market mapping and its importance in positioning.
Influences on choosing a target market and positioning approach.
Key features of this lesson include:
Recap questions with answers to consolidate understanding.
Engaging starter activity to introduce key concepts.
Full explanation with real-life examples from McDonald’s and Aldi.
Activity at the end where students develop their own business idea and apply segmentation, targeting, and positioning strategies.
Editable pre-formatted slides, updated to the latest specification.
I would really appreciate feedback if you kindly leave a review down below. You will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 7/9.
This lesson teaches the following content:
• Distribution strategies (e.g., direct, indirect, multi-channel)
• The role of distribution in the marketing mix
• Case study: Cadburys and Nike
Key features of this lesson include:
• Recap questions with answers
• Scaffolded example of Cadburys distribution channels
• Revision activity
• 16 mark exam question with suggested answers
• Editable slides based on the latest exam trends
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and case study, mark scheme and scaffolding included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 4/9.
This lesson teaches the following content:
• Key pricing strategies (e.g., penetration, skimming, competitive pricing)
• Impact of pricing decisions on overall marketing strategy
• Case studies: Tesla and Netflix
Key features of this lesson include:
• Recap questions with answers
• Research and application tasks
• Aldi case study with 16 mark question
• Scaffolding and mark scheme provided
• Updated slides fitting the latest exam specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 5/9.
This lesson teaches the following content:
• Different forms of promotion and their effectiveness
• Advantages and disadvantages of various promotional methods
• Case study: Abercrombie and Fitch
Key features of this lesson include:
• Recap questions with answers
• Independent group task for deeper understanding
• Application task with provided answers
• Linking chains of analysis exercise
• Editable slides aligned with the latest specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and case study and mark scheme included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 6/9.
This lesson teaches the following content:
• Importance of branding in the marketing mix
• How branding influences consumer perception
• Case study analysis for practical application
Key features of this lesson include:
• Recap questions with answers
• Brandnomer starter activity
• Exam-style case study with a 12 mark question
• With mark scheme
• Editable slides tailored to the latest exam requirements
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and suggested answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 8/9.
This lesson teaches the following content:
• Overview of digital marketing and e-commerce
• Impact of digital strategies on traditional marketing
• Case studies: Primark & Missguided
Key features of this lesson include:
• Recap questions with answers
• 25 mark exam question with scaffolding
• Mark scheme and model paragraph provided
• Editable slides fitting the latest exam specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and case studies included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 1/9.
This lesson teaches the following content:
• Overview of the 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence)
• Differentiation between Consumer & Industrial products
• Factors influencing the marketing mix
• Case studies: Bosch & Toyota
Key features of this lesson include:
• Recap questions with answers
• Activities for application of concepts
• Scaffolds for understanding sub-sections
• Real-world examples
• Editable slides with pre-formatting
• Updated to the latest specification
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and scaffolding included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 3/9.
This lesson teaches the following content:
• Detailed breakdown of each stage of the Product Life Cycle
• Strategic implications for marketing, finance, operations, and HR
• Application tasks with real examples
Key features of this lesson include:
• Recap questions with answers
• 25 mark exam-style question with scaffolding
• Answers provided for all activities
• Editable slides
• Case studies for real-world context
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full PowerPoint presentation and model answers included. The lesson outlines all the specification of 3.3.4 Making Marketing Decisions: Using the Marketing Mix for AQA A Level Business Studies.
This is lesson 2/9.
This lesson teaches the following content:
• Explanation of the Boston Matrix (Stars, Question Marks, Cash Cows, Dogs)
• Impact of the Boston Matrix on marketing strategies
• Application to real-world products: Samsung
Key features of this lesson include:
• Recap questions
• Detailed discussion questions
• Case study-based 9 mark question
• Model answer with mark scheme
• Editable pre-formatted slides
• Real exam-style questions
**Free sample
If you’re curious at the quality of my resources please see below for free versions of my lessons:
Integrated Marketing Mix:
https://www.tes.com/teaching-resource/resource-13104665
Price Elasticity of Demand:
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 5/8 in 3.3.2
This lesson teaches the following content:
Correlations
Scatter Charts
Extrapolation
Confidence Intervals
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 4/8 in 3.3.2
This lesson teaches the following content:
Advantages and disadvantages of sampling
Importance of sample size
Sampling methods including Simple Random, Stratified & Stratified Quota (with a fun activity to assess)
Application of sampling to different businesses
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the links below to check out some FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 3/8
This lesson teaches the following content:
Importance of market research
Purpose of market research
Limitations of market research
Market research & success of an organisation
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the links below to check out some FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 7/8 in 3.3.2
This lesson teaches the following content:
Interpreting YED
Calculating YED
Significance of YED
Value of YED
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 8/8 in 3.3.2
This lesson teaches the following content:
• Case Study & Question ‘Do you think that the use of this data will guarantee that this new product achieves high sales? Justify your answer. [16 marks]’
• Appendix (A-E) data for students to evaluate
• All based on a previous exam question to help prepare them for mocks
• Model paragraph
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• PeCanPie Essay Planner Free
• Answers given
• Real life examples
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
This PowerPoint lesson (covers 2 lessons) on 3.3.2 The value of primary and secondary marketing
research covers market research as whole. Covering topics such as:
Primary & Secondary research
Market reports example
Qualitative & quantitative research
Target markets
Market maps
Purpose of market research
Limitations of market research
I have always found on TES that A Level Business Studies resources were informative but lacked activities. This engaging lesson is packed full of them along with:
Retrieval practice questions
Real life examples
Plenary MCQ linked to exam (Statement 1 & 2 questions)
True & False Questions
Case Study
16 mark questions
Example answers
If you you leave a positive review, you may get a free resource of your choice (below £5) - just email mchughteaching with your receipt.
All of the finance/calculation questions for GCSE Edexcel Paper 1, that I have. I use these as assessment, as recap and flashcards. All the same types of questions that have appeared in past exams.
Revenue
Costs
Profit
Breakeven
Margin of Safety
Interest
Cash flow
x10 sets of questions all (but one) have answers included!
These are all of the recap calculation questions I used throughout Year 10 / Paper 1. Could be used in a lesson or a for Y11 revision.
A key thing with a lot of these resources if that they are based on the previous questions that have appeared. Giving students the opportunity to practice these through repetition.
Some of my resources can also be used as flashcards. See my free Costs, Profit & Breakeven worksheet/flashcard resource for free to see what I mean. https://www.tes.com/teaching-resource/gcse-business-edexcel-costs-profit-and-breakeven-13011803
Comprehensive lesson containing a full presentation and model answers included.
The lesson outlines all the specification of 3.3.2 Understanding markets and customers
This is lesson 1/8 in 3.3.2
This lesson teaches the following content:
Calculating Market Size
Calculating Market Share
Calculating Market Growth
Key features of this lesson include:
• Retrieval practice questions
• Pre-Formatted slides (with the option of editing them too with slide master)
• Answers given
• Scaffolding for lower ability
• Updated to new specification
• All questions based on real questions that have appeared in exams
Click on the link below to check out a FREE AQA A Level Business lesson to get an idea of what this resource entails:
Price Elasticity of Demand
https://www.tes.com/teaching-resource/resource-13054401
I would really appreciate feedback if you kindly leave a review down below, you will be able to claim any resource (up to £5) for FREE. Just email mchughteaching@gmail.com with your username and your chosen resource.
A full A Level lesson in PowerPoint form for AQA Business Studies 3.3.1 Setting Marketing Objectives with:
Recap questions
Activities
Full explanations
Videos with questions
Case study w/ past paper question
I’ve found in the past that A Level lessons can often lack activities but this has plenty for students to do during the lesson.
This is my taster lesson for Economics which I used for both Year 10s and Year 11s.
Contrained is a powerpoint introducing Economics & powerpoint containing a Top Trumps activity to be cut up either on card or paper. Instructions included.
The lesson is focused on Macroeconomic Objectives with an activity for students.
The activity is a top trumps game with macroeconomic indicator which are based on May 2024.
It lasted about an hour, if you give the top trumps game about 20 minutes.
Personally, I thought it went really well. The top trumps game got them interested in the discrepancies between different countries.