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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.

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Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212
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EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212

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EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212 This lesson includes a PowerPoint and a worksheet and covers: Why business aims and objectives change as businesses evolve: •In response to: market conditions, technology, performance, legislation, internal reasons How business aims and objectives change as businesses evolve: •Focus on survival or growth •Entering or exiting markets •Growing or reducing the workforce •Increasing or decreasing product range Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 2.1.1 BUSINESS GROWTH (COMPLETE LESSON) 211
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EDEXCEL GCSE BUSINESS 2.1.1 BUSINESS GROWTH (COMPLETE LESSON) 211

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EDEXCEL GCSE BUSINESS 2.1.1 BUSINESS GROWTH (COMPLETE LESSON) 211 This lesson includes a PowerPoint and a worksheet and covers: Methods of business growth and their impact: Internal (organic) growth: new products (innovation, research and development), new markets (through changing the marketing mix or taking advantage of technology and/or expanding overseas) External (inorganic) growth: merger, takeover The types of business ownership for growing businesses: Public limited company (plc) Sources of finance for growing and established businesses: Internal sources: retained profit, selling assets External sources: loan capital, share capital including stock market flotation (public limited companies) Written by Sarah Hilton for Revisionstation
OCR GCSE BUSINESS 2.1 THE ROLE OF MARKETING
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OCR GCSE BUSINESS 2.1 THE ROLE OF MARKETING

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This lesson covers: To be able to discuss the purpose of marketing within business The purpose of marketing within business The importance to a business of identifying and understanding its customers, informing customers, increasing sales This complete lesson is written by Sarah Hilton for Revisionstation
AQA A Level Business 371 Mission objectives and strategy (Spec Version 2.0)
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AQA A Level Business 371 Mission objectives and strategy (Spec Version 2.0)

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AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Influences on the mission of a business Internal and external influences on corporate objectives and decisions Influences on corporate objectives should include the pressures for short termism, business ownership, the external and internal environment. The links between mission, corporate objectives and strategy The distinction between strategy and tactics The impact of strategic decision making on functional decision making Internal and external influences on functional objectives and decisions The value of SWOT analysis This lesson was written by Sarah Hilton for Revisionstation
Pearson Edexcel International A Level Business (131) 2 Market Research
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Pearson Edexcel International A Level Business (131) 2 Market Research

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NEW Pearson Edexcel International A Level Business 131 2 Market Research Complete teaching resources for a whole lesson includes PowerPoint and worksheet a) Primary and secondary market research data (quantitative and qualitative) used to: • identify and anticipate customer needs and wants • quantify likely demand • gain insight into consumer behaviour. b) Methods of primary market research: • surveys/questionnaires • focus groups/consumer panels • face-to-face/telephone interviews • product trials/test marketing. c) Methods of secondary market research: • websites/social media • newspapers/magazines/TV/radio • reports • databases. d) Sampling methods: • random • quota • stratified Written by Sarah Hilton for Revisionstation
Edexcel A level Business 4.1.1 Growing Economies (complete lesson)
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Edexcel A level Business 4.1.1 Growing Economies (complete lesson)

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a) Growth rate of the UK economy compared to emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: o trade opportunities for businesses o employment patterns d) Indicators of growth: o Gross Domestic Product (GDP) per capita o literacy o health o Human Development Index (HDI) This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation
Edexcel A Level Business Unit 1.1. Meeting customer needs, 3 lesson bundle
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Edexcel A Level Business Unit 1.1. Meeting customer needs, 3 lesson bundle

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1.1.1 The market a) Mass markets and niche markets: o characteristics o market size and market share o brands b) Dynamic markets: o online retailing o how markets change o innovation and market growth o adapting to change c) How competition affects the market d) The difference between risk and uncertainty 1.1.2 Market research a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: o identify and anticipate customer needs and wants o quantify likely demand o gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: o websites o social networking o databases e) Market segmentation 1.1.3 Market positioning a) Market mapping b) Competitive advantage of a product or service c) The purpose of product differentiation
EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122
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EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122

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EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121
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EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121

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EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121 This lesson includes a PowerPoint and a worksheet and covers: Identifying and understanding customer needs: • What customer needs are: price quality choice convenience •The importance of identifying and understanding customers: generating sales business survival Written by Sarah Hilton for Revisionstation
International A level Business Unit 3 Lesson 3321 Business Growth
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International A level Business Unit 3 Lesson 3321 Business Growth

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This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Objectives of growth: • economies of scale (internal and external) • increased market power over customers and suppliers • increased market share and brand recognition • increased profitability b) The distinction between inorganic and organic growth
BTEC National Business Level 3 Unit 20 bundle
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BTEC National Business Level 3 Unit 20 bundle

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BTEC National Level 3 Business Unit 20 2016 (current) specification Investigating Corporate Social Responsibility This bundle covers: A Examine the CSR issues facing large private sector businesses B Investigate the benefits and drawbacks for businesses of adopting a CSR policy C Review the CSR record of a private sector business. There is a PowerPoint for every single learning aim and a worksheet to match it.
Edexcel A level Business Supply and Demand Tricky Topic worksheet lesson
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Edexcel A level Business Supply and Demand Tricky Topic worksheet lesson

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This lesson is suitable for students that need extra support with the tricky topic of supply and demand It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation
A Level Business Essay planning sheet
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A Level Business Essay planning sheet

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This is an essay planning sheet for Edexcel A level business but it’s in Word so it could be adapted to any board. I use these at revision time with U6 students together with past papers and the model marked answers. They use these to plan answers to the longer questions and it helps to cement the techniques for exams of using the case study as evidence to support their points.