Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
Sarah Hilton has been a business examiner for over 20 years and a business teacher for longer. She is now a teacher trainer, business teacher and qualification developer. She runs the website revisionstation which provides smashing business teaching resources at budget prices.
EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212
This lesson includes a PowerPoint and a worksheet and covers:
Why business aims and objectives change as businesses evolve:
•In response to: market conditions, technology, performance, legislation, internal reasons
How business aims and objectives change as businesses evolve:
•Focus on survival or growth
•Entering or exiting markets
•Growing or reducing the workforce
•Increasing or decreasing product range
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 2.1.1 BUSINESS GROWTH (COMPLETE LESSON) 211
This lesson includes a PowerPoint and a worksheet and covers:
Methods of business growth and their impact:
Internal (organic) growth: new products (innovation, research and development), new markets (through changing the marketing mix or taking advantage of technology and/or expanding overseas)
External (inorganic) growth: merger, takeover
The types of business ownership for growing businesses:
Public limited company (plc)
Sources of finance for growing and established businesses:
Internal sources: retained profit, selling assets
External sources: loan capital, share capital including stock market flotation (public limited companies)
Written by Sarah Hilton for Revisionstation
This lesson covers:
To be able to discuss the purpose of marketing within business
The purpose of marketing within business
The importance to a business of identifying and understanding its customers, informing customers, increasing sales
This complete lesson is written by Sarah Hilton for Revisionstation
AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0
This lesson covers:
Influences on the mission of a business
Internal and external influences on corporate objectives and decisions
Influences on corporate objectives should include the pressures for short termism, business ownership, the external and internal environment.
The links between mission, corporate objectives and strategy
The distinction between strategy and tactics
The impact of strategic decision making on functional decision making
Internal and external influences on functional objectives and decisions
The value of SWOT analysis
This lesson was written by Sarah Hilton for Revisionstation
NEW Pearson Edexcel International A Level Business 131 2 Market Research
Complete teaching resources for a whole lesson includes PowerPoint and worksheet
a) Primary and secondary market research data (quantitative and qualitative) used to:
• identify and anticipate customer needs and wants
• quantify likely demand
• gain insight into consumer behaviour.
b) Methods of primary market research:
• surveys/questionnaires
• focus groups/consumer panels
• face-to-face/telephone interviews
• product trials/test marketing.
c) Methods of secondary market research:
• websites/social media
• newspapers/magazines/TV/radio
• reports
• databases.
d) Sampling methods:
• random
• quota
• stratified
Written by Sarah Hilton for Revisionstation
a) Growth rate of the UK economy compared to emerging
economies
b) Growing economic power of countries within Asia, Africa
and other parts of the world
c) Implications of economic growth for individuals and
businesses:
o trade opportunities for businesses
o employment patterns
d) Indicators of growth:
o Gross Domestic Product (GDP) per capita
o literacy
o health
o Human Development Index (HDI)
This lesson includes a PowerPoint and a student worksheet
Written by Sarah Hilton for Revisionstation
1.1.1
The market
a) Mass markets and niche markets:
o characteristics
o market size and market share
o brands
b) Dynamic markets:
o online retailing
o how markets change
o innovation and market growth
o adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty
1.1.2
Market research
a) Product and market orientation
b) Primary and secondary market research data
(quantitative and qualitative) used to:
o identify and anticipate customer needs and wants
o quantify likely demand
o gain insight into consumer behaviour
c) Limitations of market research, sample size and bias
d) Use of ICT to support market research:
o websites
o social networking
o databases
e) Market segmentation
1.1.3
Market positioning
a) Market mapping
b) Competitive advantage of a product or service
c) The purpose of product differentiation
Pearson Edexcel International GCSE in Business (iGCSE)
1.6.2 How governments can affect business activity:
• infrastructure provision
• legislation
• trade policy - membership of trading blocs, tariffs.
This is a complete lesson with a PPT and a worksheet
Written by Sarah Hilton for Revisionstation
Pearson Edexcel International GCSE in Business 1.5.1 Globalisation
1.5.1 Globalisation:
• concept of globalisation
• opportunities and threats of globalisation
for businesses.
This is a complete lesson with a teacher PowerPoint and a student worksheet.
Written by Sarah Hilton at Revisionstation
This lesson covers:
The purpose of the finance function
Provide financial information, support business planning and decision making
The influence of the finance function on business activity
This lesson was written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122
This lesson includes a PowerPoint and a worksheet and covers:
The purpose of market research:
To identify and understand customer needs
To identify gaps in the market
To reduce risk
To inform business decisions
Methods of market research:
Primary research: survey, questionnaire, focus group, observation
Secondary research: internet, market reports, government reports
The use of data in market research:
Qualitative and quantitative data
The role of social media in collecting market research data
The importance of the reliability of market research data
Written by Sarah Hilton for Revisionstation
EDEXCEL GCSE BUSINESS 1.2.1 CUSTOMER NEEDS (COMPLETE LESSON) 121
This lesson includes a PowerPoint and a worksheet and covers:
Identifying and understanding customer needs:
• What customer needs are:
price
quality
choice
convenience
•The importance of identifying and understanding customers:
generating sales
business survival
Written by Sarah Hilton for Revisionstation
This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint
These are the topics covered in this lesson:
a) Objectives of growth:
• economies of scale (internal and external)
• increased market power over customers and suppliers
• increased market share and brand recognition
• increased profitability
b) The distinction between inorganic and organic growth
This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics:
Methods of production:
Job
Flow
Efficiency in production:
Lean production
Just in time (JIT)
BTEC National Level 3 Business Unit 20
2016 (current) specification
Investigating Corporate Social
Responsibility
This bundle covers:
A Examine the CSR issues facing large private sector businesses
B Investigate the benefits and drawbacks for businesses of adopting a CSR policy
C Review the CSR record of a private sector business.
There is a PowerPoint for every single learning aim and a worksheet to match it.
This is a PPT and a learning mat
It covers the A1 of the BTEC business level 3 national
Unit 18 creative promotion
A1 The purposes of marketing communcations
Written by Sarah Hilton
For Revisionstation
EDEXCEL GCSE BUSINESS 1.5.5 EXTERNAL INFLUENCES (COMPLETE LESSON) 155
This lesson includes a PowerPoint and a worksheet and covers:
The importance of external influences on business:
possible responses by the business to changes in:
technology
legislation
the economic climate
Written by Sarah Hilton for Revisionstation
This lesson is suitable for students that need extra support with the tricky topic of supply and demand
It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course.
This includes a worksheet and a separate answer booklet in Word and PDF format
Written by Sarah Hilton at Revisionstation
This is an essay planning sheet for Edexcel A level business but it’s in Word so it could be adapted to any board.
I use these at revision time with U6 students together with past papers and the model marked answers. They use these to plan answers to the longer questions and it helps to cement the techniques for exams of using the case study as evidence to support their points.
This is a simple revision supply and demand worksheet in PDF to use with students so they have two handy sheets to revise from.
Students fill in the sheets with all the supply and demand diagrams
Written by Sarah Hilton for Revisionstation