Pearson Edexcel International A Level Business YBS11 (433) 1 / 4331 marketing Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: domestic/ethnocentric mixed/geocentric international/polycentric. c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets

a) Impact of MNCs on the local economy: o local labour, wages, working conditions and job creation o local businesses o the local community and environment b) Impact of MNCs on the national economy: o FDI flows o balance of payments o technology and skills transfer o consumers o business culture o tax revenues and transfer pricing This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Considerations for businesses: o cultural differences o different tastes o language o unintended meanings o inappropriate/inaccurate translations o inappropriate branding and promotion This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

Edexcel A Level Business unit 4.4.3 a) Factors to consider: o political influence o legal control o pressure groups o social media This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

This is a complete lesson to introduce unit 4 of the International Business syllabus. Includes lots of interactive activities and questions for the students to answer. Includes a teacher PPT and a student worksheet Written by Sarah Hilton at Revisionstation Covers these topics: a) Characteristics of developed, developing and emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: • trade opportunities for businesses • employment patterns. d) Indicators of growth: • gross domestic product (GDP) and GDP per capita • human development index (HDI).

This complete lesson includes everything you need to teach this unit. Written by Sarah Hilton for Revisionstation, it covers these topics: a) Trade liberalisation, the reduction of trade barriers and the role of the WTO. b) Political change. c) Reduced cost of transport and communication. d) Increased significance of global (multinational) corporations (MNCs). e) Increased investment flows (FDI). f) Migration within and between economies. g) Growth of the global labour force. h) Structural change. i) Impact on businesses of increased globalisation. It includes a Teacher PowerPoint with all the answers in the slide notes and a student workbook which is fully editable.

This is a complete lesson written by Sarah Hilton for Revisionstation and is for the unit 4315 Trading Blocs It’s up to date with trading bloc changes since UCMCA and Brexit. It includes a teacher PowerPoint and a student worksheet and is all fully editable. It covers the following topics: a) Expansion of trading blocs: • EU and the single market • ASEAN • NAFTA (USMCA). b) The impact on businesses of trading blocs.

This is a complete lesson for unit 4314 protectionism on the International A level Business syllabus. It includes a PowerPoint and student worksheet and covers the following topics: a) Reasons for protectionism b) Tariffs c) Import quotas d) Other trade barriers: • government legislation • domestic subsidies. e) Impact on businesses of protectionism.

This is a complete lesson that includes a Teacher PowerPoint and a student worksheet. All the answers are on the slide notes. This lesson is written by Sarah Hilton for Revisionstation and includes the following topics: a) Exports and imports. b) Implications of increasing specialisation by countries and businesses. c) Foreign Direct Investment (FDI) and link to business growth.

a) Factors to consider: o costs of production o skills and availability of labour force o infrastructure o location in trade bloc o government incentives o ease of doing business o political stability o natural resources o likely return on investment This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Factors to consider: o levels and growth of disposable income o ease of doing business o infrastructure o political stability o exchange rate This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Spreading risk over different countries/regions b) Entering new markets/trade blocs c) Acquiring national/international brand names/patents d) Securing resources/supplies e) Maintaining/increasing global competitiveness This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: o domestic/ethnocentric o mixed/geocentric o international/polycentric c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) The impact of movements in exchange rates b) Competitive advantage through: o cost competitiveness o differentiation c) Skill shortages and their impact on international competitiveness This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Stakeholder conflicts b) Pay and working conditions c) Environmental considerations: o emissions o waste disposal d) Supply chain considerations: o exploitation of labour o child labour e) Marketing considerations: o misleading product labelling o inappropriate promotional activities This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 2 / 4322 assessment market ASSESSMENT OF A COUNTRY AS A MARKET a) Factors to consider: • levels and growth of disposable income • ease of doing business • infrastructure • political stability • exchange rates. b) Application of Porter’s five forces in assessing potential markets.

Complete lesson including a PowerPoint and a worksheet, written by Sarah Hilton for Revisionstation: a) Push factors: • saturated markets • competition. b) Pull factors: • increased sales and profitability • risk spreading and economies of scale. c) Cost competitiveness by off-shoring and outsourcing. d) Extending the product life cycle.

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 3 / 4323 assessment production ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION a) Factors to consider: • costs of production • skills and availability of labour force • infrastructure • location in trade bloc • government incentives • ease of doing business • political stability • natural resources • likely return on investment.

This lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Market mapping b) Competitive advantage of a product or service c) The purpose of product differentiation d) Adding value to products/services

This is a complete lesson with a teacher PowerPoint with all the answers and a student worksheet to accompany the lesson. This is written by Sarah Hilton for Revisionstation. This lesson covers these topics: a) Calculation of price elasticity of demand b) Interpretation of numerical values of price elasticity of demand c) The factors influencing price elasticity of demand d) The significance of price elasticity of demand to businesses in terms of implications for pricing e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue