This complete lesson includes a worksheet and a PowerPoint which is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: identify and anticipate customer needs and wants quantify likely demand gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: websites social networking databases e) Market segmentation

This lesson includes a PowerPoint and a worksheet and covers: a) Factors leading to a change in supply: changes in the costs of production introduction of new technology indirect taxes government subsidies external shocks Written by Sarah Hilton for Revisionstation This is the updated version with the blue front slide

This lesson includes a PowerPoint and a worksheet and covers: a)The interaction of supply and demand b) The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes Written by Sarah Hilton for Revisionstation

This complete lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation and includes the following topics: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty

This lesson includes a PowerPoint and a worksheet and covers: a) Calculation of income elasticity of demand b) Interpretation of numerical values of income elasticity of demand c) The factors influencing income elasticity of demand d) The significance of income elasticity of demand to businesses Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Factors leading to a change in demand: changes in the prices of substitutes and complementary goods changes in consumer incomes fashions, tastes and preferences advertising and branding demographics external shocks seasonality Written by Sarah Hilton for Revisionstation