How to promote your Initial Teacher Training course
Download our essential marketing guide for ITT providers
While the government spends millions on advertising teaching as a career, it’s down to your school or partnership to convince potential candidates that your training route is the best option for them.
Given the variety of teacher training routes available, it’s essential that you provide accurate and enticing information, through a variety of marketing channels in order to reach the right candidates. Using this guide, you can get an overview of the different methods available to you and develop a marketing plan that's right for your teacher training programme.
Providing best practice and tips on the main types of marketing, this guide covers:
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Branding communications and messaging
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Using imagery in your marketing
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Different types of marketing
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Events best practice
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Planning and evaluating your campaigns
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Tracking your success
Who is the guide designed for?
This marketing toolkit is written for teacher training providers who are looking to expand or review their marketing. It will be particularly useful for schools or school-centred ITT providers who might not have easy access to a dedicated marketing resource.