Design and Digital Content Manager

About the GDST

The Girls’ Day School Trust (GDST) is the UK’s leading family of 25 girls’ schools. We are pioneers and experts in girls’ education, on a mission to create a more equal world for all. Since our foundation in 1872 to becoming the 29th largest charity in the UK today, GDST schools are where girls learn without limits, so they can go on to lead lives without limits.

The role

This is an exciting opportunity to join the dynamic Marketing Team at the Girls' Day School Trust, a leader in girls’ education across 25 schools nationwide. As the Design and Digital Content Manager, you will be at the creative heart of our operations, elevating our digital presence and spotting opportunities for innovation across our schools.

You will become a key part of the energetic and ambitious Marketing team who have led a brand transformation over the past few years, developing the distinctive Spotlight Series and winning the award for Media Strategy of the Year 2023 at the DRUM awards for our strong brand storytelling and digital performance.

We are looking for a creative and analytical individual who can propel the GDST’s irresistible education offer to greater heights in the digital sphere, develop compelling ideas which make a real impact for the organisation in a changing landscape, and continue to evolve the brand, reflecting the GDST’s status as a leader in girls’ education.

What you will be doing

In this role, you will be overseeing high-quality digital campaigns ensuring they are effective and impactful, producing striking creative content across the GDST marketing ecosystem, and driving the optimisation of our digital marketing efforts.

Your expertise in video production and design will help bring our brand story to life, while your data-led insights will guide campaign strategies that drive efficiencies, harvesting the power of our data in new ways and deliver a strong return on investment. If you are passionate about igniting creativity, identifying opportunities for innovation and marketing that challenges category conventions, this could be the perfect role for you!

What skills and experience you’ll bring to the role

We are looking for someone with a strong background in content creation and digital campaign management. The ideal candidate will bring:

• Strong design, video, motion graphic skills: proficient in Adobe Premiere Pro, Adobe Creative Suite (Photoshop; InDesign; Illustrator; and Adobe Creative cloud), Canva
• Experience in managing digital marketing campaigns, including paid social (PPC, Meta, YouTube, Google Performance Max, etc.)
• Data-driven, with a track record in measurement reporting, campaign optimisation and interpreting results to translate into ROI, translating data into insights and 'telling the story' behind performance drivers
• A creative mindset with strong visualisation skills to bring content to life across social media, website, digital campaigns, out of home, publications, brochures etc
• Strong project management skills and the ability to collaborate across teams

Experience of working with and managing creative agency partners is a bonus.

This job is ideally suited to someone who has worked in an in-house marketing department or creative agency.

Why join us

As part of the GDST, the UK's leading network of independent girls' schools, we can offer a variety of benefits, such as: 

• Competitive salaries and pay progression 
• Access to extensive professional development opportunities 
• Training grants for qualifications 
• A discount of up to 50% on fees for children at GDST schools 
• Generous pension schemes 
• Free life assurance benefit 
• Interest free loans for training, computer purchase loans and travel season ticket loans 
• A cycle to work scheme 
• Competitive terms and conditions of employment 

There are many other good reasons to work with us. At the GDST, we are committed to diversity, inclusion and real change: a family where every individual is valued, respected and included. Each of our schools and our Trust Office has its own sense of community, and you’ll be part of it. You’ll be part, too, of the wider GDST family. You’ll be in the company of some of the best and brightest people in independent education. Most importantly, no matter what your role, you’ll be playing a major part in the highly regarded education we give our girls. 

How to apply

For further details and to apply please click the apply button.

Closing date: Monday 6th January 2025.

The GDST is committed to diversity, inclusion, and real change: a family where every individual is valued, respected, and included.

We are dedicated to safeguarding and promoting the welfare of children. As part of our commitment to ensuring a safe environment for children, all applicants must be willing to undergo child protection screening appropriate to the post. This process includes checks with past employers and the Disclosure and Barring Service (DBS).

We welcome applications exclusively from candidates who are eligible to work in the UK, as we aim to maintain compliance with legal requirements and create a diverse and inclusive workforce.