Head of Marketing - Immediate start

Enough For All, For Ever

Arbor’s strategy is to deliver a unique educational experience, and to seek well-reputed partners to demonstrate the effectiveness of our distinctive approach. Arbor will deliver excellence through our staff and teaching practice by attracting, retaining, and developing a community of educators, staff and school leaders committed to Arbor’s mission.

This school wide strategy is supported by the Marketing Strategy:

Mission and Principles

We are committed to instilling core values that shape future leaders Arbor School's and our marketing strategy is rooted in purpose-driven principles. Our marketing efforts reflect our dedication to these principles, ensuring that the message we convey aligns with our mission. By showcasing the transformative impact of our educational approach on students' lives and its contribution to society, we forge meaningful connections with parents and students who seek holistic growth.

Content Strategy

The marketing department at Arbor School is dedicated to curating and sharing authentic stories that resonate with our audience. We recognise the power of storytelling and will utilise various media to share narratives that offer genuine insights into life at Arbor. Our content strategy aims to reflect the essence of our institution, focusing on stories of hope, adventure, and abundance that highlight the exceptional experiences our students have. Through this approach, we engage our audience in an emotional and relatable manner, demonstrating the positive impact of an Arbor education. Through these efforts, we not only build brand awareness and loyalty but also contribute to the larger conversation on education's role in shaping future leaders and fostering holistic growth.

The role of Head of Marketing therefore is a critical element of delivering upon this strategy and requires a unique individual! If you are passionate about sharing authentic stories and wish to become a part of a future focussed organisation, please read on to discover more about the Arbor School, and we look forward to your application.

Enough For All, For Ever

The Arbor School opened in 2018 with a very different vision of what education could and should be – experiential, authentic and inspired by the natural beauty, human ingenuity, and profound ecological and social challenges of the Arabian Peninsula.

The cultivation of a learning community uniquely committed to understanding and restoring the health of ecological and human communities as interconnected parts of a whole requires equal parts optimism, ambition and humility. A fundamental belief in the inherit goodness of people and their capacity to act with empathy and compassion underscores the sense of hope that is fundamental to learning for a sustainable future. The resilience and determination to tackle challenges that have grown to global proportion is essential to finding sustainable solutions and orchestrating the social changes needed to grow them to scale. And the realisation that comes from recognising that we are all students – never a master – drives our commitment to ignite a lifelong love of learning.

Recognising the interconnected nature of the cognitive, affective and participative domains, and their roles in shaping learning, we are pursuing a holistic approach to teaching and learning, designed to prepare learners:

·        to understand the interconnected concepts of sustainability, individual and collective well-being, and environmental and social justice;

·        to find purpose, meaning and joy in their interactions with the natural world and with each other, and to seek to understand people who are different to themselves; and

·        to experience a sense of accomplishment and self-efficacy through their actions at home, in school and in the wider world.

The successful candidate will be an experienced marketeer and communicator, with qualifications and relevant experience in the field and ideally experience within a school or a related arena. Recent leadership experience, or the proven capacity to lead on this critical area of our schools’ journey, with the ability to inspire staff, students and the community are critical elements of this post. Reporting to the Principal, he/ she will provide strategic leadership, content creation and quality assurance of the marketing and promotion of the Arbor School.

We therefore invite applications from exceptionally hard working and motivated individuals, who are excited by the opportunity to take an important role in shaping a truly outstanding and unique institute. We seek an individual who is passionate and curious, who can form excellent relationships with colleagues, and who believes in the mission and vision of Arbor.

 Required Candidate Profile

(See personal specification for full details)

·        Bachelor’s Degree from an accredited college or university in a field related to Marketing and Communications; an advanced degree is preferred.

·        Minimum seven years of leadership experience in marketing and communications, preferable in an independent school.

• Proficient English language skills
• Proficient in Photoshop, InDesign, or other comparable layout softwares.

Remuneration Package

All positions attract a generous remuneration package including a competitive salary and end of contract gratuity as per the UAE labour law.

Application

To apply for this position please ensure the following documents are sent to recruitment@thearborschool.ae, Attn: Ms. Gemma Thornley, with the role “Head of Marketing” specified in the email header:

·        An up-to-date CV with a recent photograph to be included.

·        A letter of application, no longer than two pages in length, which outlines your suitability for the role.

The Arbor School reserves the right to appoint a candidate before the termination of the advertisement date, so early applications are encouraged.

The Arbor School is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to CV and qualification checking, interview, identity checks, criminal record checks, and successful references.

All appointments are subject to KHDA and Ministry of Human Resources and Emiratisation approval.