Part Time: Marketing Manager at SCS and SBS

POST: Part Time - Marketing Manager at Safa Community School and Safa British School, Dubai

SCS was rated 'Outstanding' by KHDA and BSO and won the Happiest School in the UAE in 2023. In 2019, our school was honoured with the title of 'Best New School in the UAE'; in 2021, we were not only shortlisted as a finalist for 'Most Loved' and 'Happiest' but also secured the award for 'Best Value Added' among schools in the UAE for the 2021-2022 academic year.

We are proud to maintain one of the highest staff retention rates in Dubai and are recognised as one of the top 15 schools in the UAE, according to the SchoolsCompared.com survey.

Safa Community School and Safa British School is an all-through UK curriculum school.

Currently, we are in search of a dynamic and passionate Marketing Manager to join our highly accomplished team part time. The successful candidate would be expected to work across both schools, 2 days a week at Safa Community School and 1 day a week at Safa British School. This is offered as a Local Contract, generous salary packages - salary dependent on experience. Paid as a 12 month contract, work 3 days a week, flexible working hours can be discussed.

The successful candidate will already be residing in Dubai. Only applications of candidates residing in Dubai will be considered.

Job Description

The Marketing Manager is responsible for planning, leading and executing marketing strategies and campaigns in line with school objectives, and aimed at creating awareness, interest and ultimately enrolments from prospective families for both schools.

The position will also support Safa Schools key projects and campaigns as required.

Key Accountabilities

Strategy and Financial

• Co-lead Unique Selling Point workshops and assist in articulating brand for each school.
• Create annual marketing plans and drill down specific marketing initiatives by quarter in line with school objectives and evolving needs throughout the year.
• Develop marketing efforts that leverage cross-channel synergies to maximise reach and exposure supporting enrolment and awareness objectives.
• Manage annual marketing budgets for both schools.
• Responsible for performance of key marketing KPIs and ROI for marketing campaigns at both Safa schools.
• Provide input on development of policies, systems and processes to drive efficiency.
• Staying on top of trends and insights for the industry and beyond and sharing with both schools.

Paid Media Management

• Lead the development of media plans in collaboration with both schools and relevant team members (digital, design, comms etc.)
• Offer guidance regarding clarity and understanding of target audience, as well as the relevant channels through which to engage these ensuring effective media coverage for both schools.
• Responsible for the full understanding of audience behaviour including enrolment curves. Provide recommendations for future campaigns accordingly.

Marketing and Brand Management

• Responsible for the conceptualisation and production of all marketing campaigns and promotional activities for the schools in conjunction with relevant team members.
• Ensure availability of creative assets including photography/videos and other relevant media.
• Identify, oversee and provide recommendations to assess the creative effectiveness of marketing plans. Continuously optimise campaign performance.
• Develop marketing materials and collateral in line with school needs e.g. Fact sheets, brochures etc. together with design as required.
• Support Admissions teams as required with required asset and communication assets.
• Spearhead the adoption of marketing best practices and drive this throughout both schools.
• Support adherence to brand identity standards at all times for both Safa schools.

Operational and Administrative

• Ensure budget compliance, adherence to company policies as well as legislative and regulatory requirements for all campaigns. Conduct ongoing reviews with the schools.
• Review network of vendors and partners in line with overall strategic business objectives.
• Serve as point of contact for external agencies as needed to ensure Safa's interests are best represented.
• Coordinate and manage campaign materials review with relevant stakeholder and secure sign-offs prior to release.
• Monitor competitive marketing activities and provide insights to the broader team.

Team 

• The position will be expected to guide and collaborate closely with the Principals of both schools.
• The position will be expected to work on designing, reviewing and supporting the execution of the school Marketing plans.

Skills

Qualifications:

• Minimum of 5 years’ relevant working experience.
• Degree in Marketing, Communications, Public Relations, or a related field preferred.
• Strong written and verbal communication skills in English (Arabic is an advantage).
• Experience in putting together Marketing strategies. 
• A data-driven individual with a thorough understanding of Performance Marketing. 
• Excellent organisational and multi-tasking abilities.
• Familiarity with design and multimedia tools is a plus.
• Ability to work collaboratively in a fast-paced environment.
• Experience in the Education sector or a service industry preferred.

This list is not exhaustive and you may be required to undertake other duties as required by The Head. The job description may be amended to meet the needs of the School.

Application Process

Closing date for applications is Friday, 30th August 2024 at 10h00 UAE time.

Dear Candidate

The application process is: 

1. Only applications submitted through the TES Portal will be considered.
2. Only applications of candidates residing in Dubai will be considered.
3. Submit a full resume / CV.   
4. Submit a covering letter of no more than two A4 pages.   
5. Provide at least 3referees’ names, telephone numbers (with international dialling codes), and email addresses. One must be a current employer.   
6. The closing date for all applications is Friday, 30th August 2024 at 10h00 UAE time. Applications will be assessed in order of receipt and interviews may occur at any stage after applications are received. We reserve the right to appoint before the closing date and therefore invite interested candidates to apply as soon as possible.   

Upon request, feedback will only be provided to candidates who progress to the interview stages.

Important Note: Safa Community School is committed to safeguarding and promoting the welfare of all of its students. Applicants will be required to submit a current police criminal clearance check or equivalent from their home country or current country of residence prior to appointment. Applicants must be willing to undergo safeguarding screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. The School may carry out online searches on shortlisted candidates and all applications will be required to provide details of their online profile, including social media accounts, as part of their application.