An exemplar essay on Ansoff’s Matrix applied to an Edexcel case study on New Balance. It follows the CCEA format for a 20 mark esssay. The question is ‘Evaluate the usefulness of the Ansoff Matrix as a decision making tool for New Balance’. The AOs have been highlighted in different colours.

AS level exam technique booklet with questions and answers for pupils to mark and assess. It goes through 4 mark up to an 18 mark question and shows how pupils will be assessed and explains all the skills. Ideal to start with at the beginning of the academic year.

Teaching powerpoint on business objectives with links to news articles and videos. Includes benefits and drawbacks on each objective and some evaluative points. Conflicting objectives are also covered. Ideal for teaching the topic.

Print out the checklist and ask your pupils to complete it and attach it to the front of their work before handing in. A useful guide to make sure they have included all assessment objectives.

Teaching booklet for the entire topic of business strategy and planning. Includes, Elkington’s triple bottom line, Bowman’s Strategic Clock, Ansoff matrix, Boston Matrix, sources of finance, SWOT, PESTEL, Balanced Scorecard and business plans.

Case study and exemplay essay on Ansoff’s matrix and how it applies to a real life company. Pupils can highlight A01,2,3 and 4.

Exemplar essay for a 20 mark question on CCEA A2 1 paper. Pupils can assess the answer and give it a mark or use it for revision.

Worksheet on ratio analysis, pupils must complete formula, interpretation and analysis.

A CCEA style mock examination for AS Unit 1. It includes 2 case studies on fictitious businesses with mark scheme. Ideal for a practice exam for students.