(4 x lessons) Advertising Unit/Persuasive techniques/Media Unit/English

Do you need FUN but ACADEMIC lessons on persuasive language techniques to improve your students’ media literacy skills? This resource is a FOUR SECTION unit, each section lasting about two to three lessons (2 hours) to walk your students through different lenses to analyse advertisements.

We look at FUN commercials (such as infomercials, old school Iphone ads and advertisements that appeal to specific groups of children such as those related to make up and sports)

These slides provide students the front loading to create their own effective ads but ALSO to write about them in an academic way.

What’s Included:

• The basics of advertising

• Pathos, logos, ethos

• Persuasive techniques

• Analysis practise

• Activities and extra prompts for teachers in the Presenters’ notes!!

This resource is so straightforward that a covering teacher could easily pick it up and run with it!

4 sections and 54 slides!!