This lesson explores the fundamentals of Clay Shirky's 'End of Audience' theory, as covered in the Eduqas A-Level specification. Includes quotations from Shirky himself, definitions of key terms and engaging tasks on technological convergence, recent changes in audience consumption, online editions of newspapers, prosumers, Assassins Creed III: Liberation interactive gameplay and Shirky's case study of lolcats and 'You can play this game too'.
*N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS*
This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel).
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.
*N.B. FORMATTING MAY APPEAR INCORRECT IN TES IMAGE PREVIEWS*
This lesson is part of a complete suite of resources for the Eduqas specification, but can easily be adapted to fit other exam boards (OCR, AQA, WJEC, Edexcel).
987media resources are clear, consistent and scaffolded to give learners the best opportunity to achieve highly in their A-Level Media Studies course.
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