![[VIDEO] Uses & Gratifications Theory - Mr B's Media Marvels](https://d1e4pidl3fu268.cloudfront.net/699bb31e-1a96-41ae-ae26-7e892ac9d861/UsesAndGratification_Thumbcopy.crop_605x454_25,0.preview.jpg)
Easy to follow video with examples / case studies for students
It is argued that we have four basic needs when it comes to the media we choose and use - this well known and widely used theory looks at each need and breaks it down with helpful examples! One to definitely help you understand audiences better and how (and why) the media is made the way it is!
**Skip to chapter time points of each part of the theory here:
Information: 01:49
Companionship: 03:06
Identity: 04:56
Entertainment: 12:20
Mr B is a Media Teacher of 12 years, a Head of Media Studies and has worked in the media industry in varying fields. Feel free to send in questions you would like considered in future episodes.
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