pptx, 13.85 MB
pptx, 13.85 MB
docx, 15.83 KB
docx, 15.83 KB

Edexcel. Topic 4A: Regenerating Places.
Changing Perceptions Through Rebranding: Lessons 15-16 of 21.

  • Discussion starter
  • Re-imaging vs. rebranding
  • Rebranding using place identity
  • Case study: Glasgow (deindustrialisation, strategies for rebranding, perceptions and judgements of success)
  • Rural rebranding and the new rural economy
  • Case studies: Kielder Water and Forest Park, Haworth, Brontë Country
  • Strategies for rural rebranding
  • Extension questions and suggested answers
  • Plenary – students list words in the topic beginning with ‘Re’ (There are >20!)
  • Skills: Students interpret promotional videos
  • Slide linking content to the specification
  • Teacher’s notes slides covering text book references, revision for class knowledge tests, assessed homework and end of topic test.
    - Extra sheet: Glasgow regeneration news article

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