16. Graphic design branding & typography

Power point:
The high end, attractive and informative power point has detailed instructions and notes, step-by-step animations, with starter, main and plenary activities, as well as home learning included.
A lesson plan is also included (MS Publisher file).

Learning Outcomes:

In this lesson, students will gain an understanding of:

• Of how Graphic design is used for branding, typography and colour schemes to create the identity of commercial products
• How to use visual combinations to develop creative and original brand designs
• How to develop an idea, improving and refining the design to make it better.
• Of how to create original branding for a chocolate bar, using an original typography style and a emotive and powerful colour scheme
• How to annotate a design, communicating design decisions and aesthetic.
• Literacy: Students will also learn a range of subject specific key words

Worksheets:
The worksheets are differentiated into two categories:

• ‘LA’ worksheets having additional support in terms of the outcomes as well as sentence stems, word banks, etc.
• The second category of worksheet has differentiation in the form of more open ended tasks as well as ‘Super Challenges’.