2022 UPDATE: 'THIS GIRL CAN' REPRESENTATION AND CONTEXTS

LESSON 4-6: This lesson continues on from the Media Language lesson and concludes this unit. It focuses on:

-Regressive/ Progressive representations
-Archetypes, stereotypes and countertypes
-Ideology
-Verismilitude
-Selection and combination
-The construction of meaning
-Feminism, post-feminism and patriarchy
-Cultivation theory
-Beauty ideals/type
-Laura Mulvey’s Male Gaze and scopophillia
-Analysis of unseen texts
-Representation help slides

And an exploration, writing of and response peer task to the question below:

1. (a) Explain how social context influences adverts. Refer to the advert for This Girl Can to support your points. [5]

(b) Compare the representation of women in the advert for This Girl Can and Protein World. [25]

In your answer, you must consider:

• the choices the producers have made about how to represent women

• how far the representation of women is similar in the two adverts

• how far the representation of women is different in the two adverts.

IMPORTANT: This resource includes a resource sheet as well as printable resources sheets within the power point as well as embedded videos.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is providing Media Studies GCSE as a Three- Year Course.

If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.