Advertising Unit: The Dragon's Apprentice

This colourful and engaging unit of work takes the pupils through various aspects of advertising such as: logos, the use of colour, slogans, persuasive language etc. Pupils also watch examples of Dragon’s Den pitches online ( teacher can choose these, although I used reggae Reggae sauce and I-Teddy) as a way of thinking about their own product and pitches. The overall objective of the unit is for the class to work in groups on pitching an “impossible product” to “The Dragons” demonstrating their understanding of advertising conventions learned in class. There is also a Numeracy element as, prior to their pitch, the group must plan and think of target market, number of projected sales, growth etc. This unit is lots of fun and is best suited to S2/3 ( year 9/10).