AQA Media GCSE Full Scheme of work for Unit 2: Cross Media Study

Full SOW for the new AQA Media GCSE ].
Broken down into two half terms of teaching: Term 1- Compare two adverts and Term 2- Create your own advert.
Series of 14 lessons for Term 1 and 10 lessons for Term 2.
Term 1- Compare two adverts (Apple billboard advert and Apple online advert) - leads pupils through how to analyse two adverts using correct media terminology with exemplar answers. Looks in detail at: Colour in branding, branding, logos, power of advertising, Maslow’s hierarchy of needs, Apple profile, synergy, and linking adverts across two platforms. Leads up to a controlled assessment analysis of 2 Apple adverts.
Term 2- Creating adverts for a new app or mobile phone- Looks in detail at: billboard rules, differentiating billboards, creating and producing your billboard, camera angles and editing, sound in film, and storyboarding. Leads up to a controlled assessment of creating and evaluating a billboard and TV campaign.

Each lesson comes with a PowerPoint and resources.

I have also uploaded Unit 1: Media Languages (Print) and Unit 3: Practical Production and Evaluation (Moving Image) , but have kept them separate as you might want to teach something different from the list of choices.