BTEC Creative Digital Media Production. Unit 1 Representation

This is Powerpoint 1 of 6, covering the BTEC Creative Digital Media’s Representation of:
-What is in the Unit 1 exam

• Key Exam Words
• Passive & Active Media Consumption
• Hypodermic Needle Theory
• Blumler & Katz’s Uses & Gratifications Theory
• Stuart Hall’s Theory of Representation
• Richard Dyer’s Stereotyping
• Representation of Gender
• Laura Mulvey’s Audience Positioning
• Representation of Social Groups
• Representation of Disability
• Representation of Ethnicity
• Representation of People & Places
• Representation of Age
• Past Paper Questions throughout for each topic. These are based upon real past paper questions from the exam board, but I have edited and tweaked them so as to not directly copy potential Mock questions.
  The entire SOW PPT has embedded YouTube videos which I do not own, but are mightily useful for further explanation. If these videos do not work for whatever reason, please let me know and I will manually add the YouTube links. This is the first time I’ve added anything on TES, so let me know if there’s anything which I can further explain or improve!
  PPTs 2-6 to be uploaded soon, which continues Representation in the Media.