Creative Media Teaching Pack: Representation, Audience, Genre and Production Skills

A complete teaching pack designed to support delivery of key Media, Film and Creative Media concepts through a structured introduction to Creative Media. Originally created for the Edexcel BTEC Tech Award in Creative Media Production Component 1 (2024 specification), this resource covers the essential analytical and practical skills that underpin studying media texts. While the content was fully accurate for the 2024 specification, teachers may need to adapt elements to reflect any changes to the qualification since that date.

This resource includes a full mock Component 1 walkthrough for students and an accompanying PowerPoint with explanations, examples and scaffolded tasks. The lesson materials are SEN/AEN friendly, clearly structured, and suitable for cover lessons, allowing non-specialists to deliver confidently.

The content is also ideal for GCSE Media Studies, Film Studies, Creative iMedia, BTEC Creative Media, or any curriculum introducing students to media language, analysis and production skills.

Key concepts and skills covered:
• Representation – how people, events and issues are portrayed
• Audience – target audiences, demographics and engagement
• Genre – conventions, hybridity and audience expectations
• Narrative – story structure, character roles and media storytelling
• Cinematography & Mise-en-scène – visual codes, camera work, lighting, props, costume
• Practical Skills Tasks – production skills in practice, basic filming and planning
• Media Analysis – analysing moving image or print examples
• Knowledge Retrieval Tasks – recap questions to secure learning
• Mock Component 1 Task – scaffolded practice for assessment-style work

This resource is:
• SEN/AEN friendly with clear layouts and accessible explanations
• Suitable for KS3 or KS4 Media, Creative Media or Film courses
• Cover ready, with all instructions included
• Adaptable to a wide range of classroom contexts

This pack provides a strong foundation in media analysis and production skills while offering teachers flexibility to tailor the content to their own course and the most up-to-date specifications.