Five adverts which can be used at KS3 for the study of Media, Adverts and Non-Fiction, or as an introduction to Reading Media Texts, CCEA GCSE Language Paper 1, Questions 4 and 5.
Five simple adverts,asking the same questions to encourage the student to look at both the chosen language and presentation.
- What is this advertising? What is the purpose of the advert? Where did this advert come from?
- Who is the Target Audience of this advert? How are they being targeted?
- Explain the layout: picture, slogan, words.
- Explain the slogan. Explain any other language involved.
- Discuss the colours. Why are these chosen?
- Discuss the character – what is she doing and why?
- What do you think of this advert?
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