Changing perceptions with design

Developing a marketing and branding campaign for Pure Water

An essential part of a product’s identity is the logo that is used to represent it. In this activity, students will work on developing a ‘marketing and branding’ campaign for a drinking water product by Pure Water. The campaign will need to design the overall package for the scheme, including logos, slogans, adverts, podcasts, posters etc. As a class, brainstorm what the essential criteria are for an effective logo. Then participants generate a range of ideas select their best idea and develop this in a suitable form.

Activity info, teachers’ notes and curriculum links
This activity requires participants to apply understanding of creative thinking, product development and graphic design to a design and technology context.

Download the free activity sheet!
All activity sheets and supporting resources are free to download and are fully editable, so you can tailor them to your students’ and your schools’ needs.

Please do share your classroom learning highlights with us @IETeducation

Tools/resources required
Projector/whiteboard

The activity sheet includes teacher notes, guidance, useful web links, and links (where appropriate) to the national curriculum in each of the four devolved UK nations; England, Northern Ireland, Scotland, and Wales.

To watch the ‘Pure water’ video, please visit the IET Education website.