Digital Business Communications Unit 304 - City and Guilds

The theory elements behind this unit are included in this resource.

The purpose of this unit is for learners to get an understanding of the various ways individuals and
businesses can communicate online, the advantages and disadvantages of each and how to
communicate safely.

The unit covers how individuals communicate using a range of digital tools whilst ensuring their own
personal safety and promoting their own personal brand. As part of this unit learners will explore the
use of a variety of social networks to communicate with others.

Learners will also analyse how businesses are using a range of digital communication tools to
communicate with their audience.

The unit will include discussion and use of the following digital communication technology:
 emails
 collaboration tools
 social networks
 blogs
 a range of creative digital tools (including imaging, video and infographics)