ESL Advertising and Sales Lessons

Advertising
Aim: Students discuss what makes a great advert with reference to several examples
Students will consider the different sources of advertising, look at studies showing how many ads a day the average person sees and view 8 examples of clever ads. Using discussion and brainstorming techniques to evaluate what makes an effective ad, students will then create their own ad for the school.

Sales Pitch
Aim: Students learn about brand logos and slogans then prepare a persuasive sales pitch using several sales techniques
Students will learn about: USP’s, celebrity endorsement, social proof, yes questions, creating urgency, positive facts and statistics and superlatives.

Publicity Stunts
Aim: Students read and discuss examples of publicity stunts by businesses, celebrities and political activists. Then they discuss publicity stunts that went wrong and how they could have been improved. Finally, they prepare a publicity stunt to raise awareness for your school.