This powerpoint of sport commercialisation includes:
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Commercialisation
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Elite sport, the media and sponsors
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Sport
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Media
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Sponsors
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The golden triangle
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The effects of the media on sport
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Types of media
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Media influences
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Sponsorship in sport
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Individual Sponsorship
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Team Sponsorship
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Sport / Competition Sponsorship
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Event Sponsorship
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Negative effects of sponsorship
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Case study – Los Angeles Olympic Games
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And the 13 page case study comparing LA to London Games
24 slides, can be used as a whole lesson.
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