GCSE Presentational Devices Introductory Pack | CCEA NI

This resource is specifically designed for educators teaching CCEA English Language Unit 1, Task 5. It serves as an excellent introduction to the concept of presentational features, a crucial component in understanding how visual elements enhance the communication of information in various media.
This resource provides teachers with a structured approach to guide students through the analysis and application of presentational features in advertising materials.

• Comprehensive Coverage: The resource thoroughly covers the four main categories of presentational features —image, colour, layout, and text— providing a well-rounded understanding for students.
• Engaging Content: It includes suggested texts and advertising materials that can captivate students’ interest and encourage active participation.
• Adaptability: While it comes with a set of suggested texts, the resource is flexible and can be tailored to fit the unique needs and interests of your specific class, allowing you to incorporate materials that resonate more closely with your students.

Contents of the Resource

• Detailed Explanations: Each section provides in-depth descriptions of the presentational features, helping students understand their significance and application.
• Interactive Tasks: The resource includes a series of tasks that encourage students to apply their knowledge by analysing real advertising materials, fostering critical thinking and practical understanding.
• Exam Preparation: Each section concludes with exam-style questions and prompts that prepare students for assessments, ensuring they can articulate their understanding effectively.

By integrating this resource into your curriculum, you’ll equip your students with the skills to critically analyse and appreciate the power of visual communication in media. It’s an invaluable tool for any teacher aiming to enhance their students’ analytical abilities and engagement with English Language studies.