Full 5 hour lesson based on the internal and external influences on marketing activities within the Travel & Tourism Industry. This includes:
- Starter activty - bamboozle quiz (link included)
- Theory on internal and external influences on marketing with travel examples
- Theory on SWOT with industry exmple
- Mini tasks/discussions on internal influences
- SWOT task for an organisation
- PESTLE theory and group activity based on 2 organisations
- Ethical considerations - with examples and discussion activity
- Pleanary Q&A
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£4.00