KS 2 English Immersive Advertising

This unit of work is suitable for upper KS2.
The learning in these five lessons gives pupils opportunities to watch different adverts and explain why they are appealing and to identify the target audience. By the end of the second lesson pupils will take notes and develop ideas why music is used in advertising campaigns; as well as identify how adverts use gender for impact. This is seen in one particular fast food advert about a young boy who can’t do what a young boy wants to do to have fun. As the week proceeds pupils will write an advert using appropriate advertising techniques and descriptive language for a full effect, as well as starting to compose a musical jingle to accompany the advert. Following this pupils will edit and improve the advertising campaign ready to record it for a radio broadcast.
The weeks lessons combines individual learning, as well as working as a team to compose, edit and improve the advert ready to broadcast.

Included in this unit of work are three music lessons that gives pupils opportunities to compose their own jingle to an advert.