L'image de marque de la cigarette

This activity was created for IB French B HL for the topic ‘health’ and specifically smoking.
The aim of this resource is look at how the tobacco industry build up brand images through advertising, cigarette packets, and other means.
This activity contains some discussion points as well as resources, a reading comprehension (in the style of Paper 1) and a writing activity that encourages students to look at connectives and ways to express goal, consequence, cause, etc. in preparation for section B of Paper 2.
This resource represents 2-3 lessons and contains a markscheme.