Media studies Advertising - Analyse and create AQA GCSE BTEC - print and TV advertising

Over 10 fully differentiated resources to support the teaching of print and TV advertising and the creation of own advertising campaign.

Lessons are ready to go and are numbered for ease of use. These lessons were planned in order for students to complete AQA assignment 1 coursework but can be used to meet any advertising success criteria.

Differentiation:
purple = lower ability
blue = middle ability
yellow = higher ability

Resources provide opportunities to:
- explore media language
- explore media audiences of print advertising
- identify and analyse presentational and persuasive techniques
- analyse the narratives of adverts - print and TV
- Explore how products promote themselves across three mediums (TV, print and web)
- explore synergy
- use a brief to create an advertising campaign for a new fizzy drink
- conduct primary and secondary research
- gather qualitative and quantitative data
- analyse existing fizzy drink adverts including diet coke and pepsi
- explore how adverts play on consumer fears and dreams
- create an advertising campaign
- evaluate own production work
- peer and self assess regularly