Data taken from the Guardian and car wow 2023 on the succesful impact of Tesla’s recent price reduction on sales. Questions that follow ask students to calculate PED based on information given in the data (4), explain with a suitable diagram the impact of a fall in real incomes on demand for Tesla cars (4) and then a 12 mark question which requires student to evaluate the extent to which they believe that the growth of EV substitutes from legacy manufacturers hashad the biggest impact on Tesla’s PED.
A full mark scheme is provided, following OCR A level Paper 1 specification.
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