Persuasive Writing - KS3 (Chocolate Project)

A KS3 project (three-four lessons) to prepare students for a persuasive presentation on a chocolate bar they have designed.

This resource is designed to prepare students for the following skills:

• Persuasive writing
• AFOREST devices
• Speaking and listening
• Understanding target audiences and purpose of text
• Improving vocabulary for non-fiction writing

Lesson 1:
LO: To analyse how advertisements use techniques to cater to differing audiences.
Students watch advertisements of chocolate bars, exploring and discussing target audiences and persuasive techniques used in the adverts.

Lesson 2:
LO: To analyse how language is used to create effects and to persuade audiences.
Students extend vocabulary to describe chocolates. Students practice using AFOREST devices to describe them and think about target audiences (packaging, flavour, etc.). You can either give the students the chocolates to taste, or you can just based this lesson on their knowledge of the chocolate flavours already.

Lesson 3:
LO: To create a speech that uses AFOREST and language devices to persuade audiences.
Students to plan and create a chocolate bar of their own design, ready to present to the class. Students to vote on which chocolate bar was the most persuasive in its pitch to the target audience chosen by the student.

Optional - extend L3 to a full writing lesson, followed by L4 as speaking and listening lesson.