Rhetoric / Rhetorical Appeal Writing: Ethos, Pathos, Logos

<strong>RHETORICAL APPEAL IN WRITING</strong>

As a college instructor for Composition, I have found that most first year college students have never been exposed to rhetorical appeal or they are very confused by the concept. I have tried to develop a visually appealing and straight-forward introduction to the concept of rhetoric that may be used in high school and college courses. (This packet could also be used in advanced middle school courses)

This packet offers your students the following:

1. 27-SLIDE POWERPOINT PRESENTATION WITH VIDEO
   –Defines Ethos, Pathos, Logos
   – Provides Examples of Ethos, Pathos, Logos
   –Challenges students to test their knowledge on Ethos, Pathos, Logos
   –Final Video presentation of Ethos, Pathos, and Logos in Commercial
   Advertisements

2. STUDENT NOTES
   –Fill-in-the-blank graphic organizer to help students comprehend, practice, and
   review Ethos, Pathos, Logos

3. RHETORICAL APPEAL ACTIVITY
   –Instructions for an activity that challenges the students to implement Ethos,
   Pathos, Logos within their own commercial advertisement (print or video)
   –Ready to use Rubric (one that includes scoring and one that is blank to allow
   you to choose your own points per element)