This lesson looks at the theoretical framwork of media (media language and representation) in relation to Score print advertisement. The lesson is planned for the duration of 3-5 hours and there are 26 slides in total. The lesson looks at the following:
- historical contexts
- social and cultural contexts
- codes and conventions of print advertisement
- denotation and connotation
- rule of thirds
- z line
- representation of ethnicity
- representation of gender
- representation of setting
- laura mulvey male gaze application
- bell hooks feminist theory application
- van zoonen feminist theory application
- exam questions on contexts and media language
- production activity
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£12.50