Socio-Cognitive Theory: Albert Bandura

Introduction

The socio-cognitive theory is a learning theory that posits that people learn by watching what others do. It emphasizes that, if people are motivated to learn a particular behaviour, they could do so through clear observation.According to Albert Bandura people acquire complex behaviour through modeling. He explains behaviour in terms of a person’s interactions with the environment (either external or internal). Bandura stressed drat behaviour, cognition and the environment mutually influence each other, a process lie called reciprocal determination. For example, the children’s television watching habits (past environment) influences their interest or preferences (cognition or personal factor), which in turn determines the channel they select (behaviour).