Starter For Ten Enterprise Project. Lesson Nine - Market Research

This is the ninth lesson in a series of fourteen which make up the Starter For Ten project. Starter For Ten is a whole term, cross-curricular project for upper primary classes. A series of lessons provide the class with the knowledge and skills they need to start their own businesses in small groups. Groups are loaned £10 to start their business with the businesses running for four weeks after around six weeks learning and preparation.

Starter For Ten provides a highly motivating, real world context for learning with pupils taking full responsibility for their businesses. The pupils are also responsible for making key decisions including what to spend any profit on and whether to act as philanthropists and opt to donate a proportion of their income to charity.

The full project covers a number of curriculum areas: literacy, numeracy, health and wellbeing, religious and moral education, social studies and technologies. All lessons are fully linked to the Scottish Curriculum For Excellence.

Each of the fourteen lessons includes a lesson plan, a PowerPoint presentation and any worksheets or other resources required. Lesson plans include learning objectives, suggestions for differentiation, a starter activity, a main lesson, a plenary activity, suggestions for further development, opportunities for display, and relevant second level Curriculum For Excellence experiences and outcomes.

LESSON 9 OVERVIEW:
During this lesson the uses of Market Research for businesses are discussed using a theoretical business ‘The Pencil Case Company’ as an example. The children then design, conduct and present their own market research.

LESSON 9 LEARNING OBJECTIVES:
1. I can create a questionnaire which will provide me with information to help my business.
2. I can analyse and present data to show what my customers want from my business.