Writing for a Purpose: Advert

“Writing for a Purpose: Advert” is a learning tool designed to help students comprehend the essential components and purposes of advertisements.

This resource provides a comprehensive explanation of advertisements and their main features. An advertisement is a form of persuasive writing that aims to promote a product, service, or idea to a target audience. The key elements of this type of writing include a catchy headline, persuasive language, visual imagery, and a call to action.

In addition, the resource offers a sample advertisement to illustrate how these components can be applied in practice.

This resource can be utilised in English lessons to introduce learners to the genre of advertising and provide guidance on creating an effective advertisement. Teachers can use this resource to introduce the topic, offer guidance on how to write an advertisement, and provide examples for learners to follow.

Furthermore, this resource can be applied to encourage and scaffold writing across the curriculum. For instance, learners can apply the knowledge and skills they have gained from creating an advertisement to write persuasive adverts for other subjects, such as Design Technology or History , by utilising the elements of an advertisement to promote a product, idea or a cause.

Overall, “Writing for a Purpose: Advert” is a valuable tool that can aid students in developing their writing skills and understanding persuasive writing genres.