Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, cost-plus pricing, a common pricing strategy used by many businesses, will be explored. It involves adding an additional amount to the cost of making a product to determine its price. The video will explain how to calculate cost-plus pricing, its advantages, and disadvantages. Paddy O’Connor, who wants to set up a fresh lemonade stall and make a 50% profit, will be used as an example Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, we will explore the concept of price skimming, a popular pricing strategy used by marketers to introduce new products to the market. We will examine the advantages and disadvantages of this method, using the example of LX Technology, a company that used price skimming to launch their 8K televisions. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, different pricing strategies that business owners can use to price their products or services are explained, using the example of Ben’s barbershop to illustrate their practical application. Each pricing strategy will be examined and how it can be used to improve revenue and profitability will be discussed. The real-life example of Ben’s barbershop will allow students to see how pricing strategies work in the real world. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: By the end of the video, you’ll have a solid understanding of how the Boston Matrix works and how it can be applied to make informed decisions about a business’s product portfolio. Whether you’re a marketer or just curious about business strategy, this video is for you. So sit back, relax, and get ready to discover the power of the Boston Matrix. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: This video focuses on product life-cycle extension strategies and how they can prevent a product from going into the decline stage. It explains the five stages of a product’s life-cycle and gives examples of products in each stage. Candy Flakes, a cereal brand, is used as the main example, with Prisha Kapoor tasked with finding an extension strategy to keep the product in the maturity stage. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, you’ll have a clear understanding of the Product Life Cycle and how it impacts the success of a product in the market. Get ready to delve into the world of product development and marketing and discover how the Product Life Cycle can be used to your advantage. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, we’ll be exploring the Design Mix, an essential component of the Marketing Mix that businesses must consider when creating their products. The three key elements of the Design Mix - function, aesthetics, and cost - will be discussed, using the example of Maggie Solomon, a product designer for Jupiter Jet Skis. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, the focus is on the product element of the marketing mix, which is essential for success in today’s business world. The video covers the stages of product development and differentiation from competitors, using Nicholas Sinel as an example. He has gone through the product development process many times with little success and needs to focus on product differentiation to make his product stand out. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, we learn about the four main customer needs: price, quality, choice, and convenience. The importance of understanding and fulfilling customer needs for building a successful business is highlighted using the example of Riley Rhodes, a professional tennis coach. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: Are you thinking of starting a new business or expanding your existing one? Have you ever heard of market mapping? This powerful tool can help you identify gaps in the market and stand out from the competition. In this interactive video, we will show you how to use market mapping to your advantage. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, the marketing mix is introduced as a crucial factor for a business’s success. Lara Hapgood’s Summerby Wines Ltd is used as an example of how the marketing mix can be used to achieve a successful launch. The marketing mix consists of four elements, known as the 4ps: product, place, price, and promotion Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: This video discusses market segmentation, which is the process of dividing the market into smaller categories based on factors such as age, gender, and income. By understanding similarities and differences, businesses can develop specific selling points to engage each group in their product or service. Outcry T-Shirts is used as an example of a business that successfully segmented its market. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: Are you curious about how market growth and market share can impact a business? In this video, we’ll delve into these important concepts and show you how they work. We’ll start by defining market growth, which is the rate at which a market’s size is increasing. Using the example of the fidget spinner, we’ll see how rapidly markets can change, catching even the savviest entrepreneurs off guard. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the purpose of business & enterprise! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: Have you ever wondered how businesses conduct research before launching a new product or service? In this video, we’ll explore the world of secondary market research and how it can help businesses make informed decisions. We’ll follow Rebecca Barnes, a start-up business owner, as she considers investing in a new product and wants to conduct market research to ensure its success. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the usefulness of focus groups! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: This video explains focus groups, a primary method of market research. Insights Marketing Consultancy, a paid market research company, is used as an example. A small group of 6-20 people provides feedback on a product, service, or marketing campaign. A moderator leads the discussion for 30-90 minutes, gathering information. A large confectionery company is used as an example of how to gain insights on a new chocolate bar flavor. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the usefulnesses of product trials! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: This video focuses on product trials as a method of primary market research. Using the example of a new cosmetics company, Floresence, the lead chemist, Kane Jones, aims to launch a new shampoo and test the target market’s response to it. The video discusses the advantages and disadvantages of product trials, including obtaining feedback from real customers, reducing risks, and generating interest in the product, while highlighting the high cost and time involved and the risk of competitors gaining access to the new product. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the usefulness of market research interviews! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.;uk Overview: In this video, using interviews as a method of primary research is explored in detail. Adam Scoon, lead interviewer for Boiler Care LTD, must decide between conducting face-to-face interviews and telephone interviews to gain insights into how the company can further improve its services. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the usefulness of questionnaires! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: In this video, the use of questionnaires in primary market research is explored. Vibes FM, a commercial radio station, is experiencing a decline in daily listeners and is using questionnaires to understand why. Questionnaires are easy, inexpensive, and scalable, and offer respondent anonymity, making them a quick and efficient way to gather information. Jill and her team hope to identify the reasons for the decline and increase their number of daily listeners. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover the key differences between Quantitative & Qualitative Market Research! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: This video explains the difference between quantitative and qualitative market research using the example of a horror-themed escape room in London. Quantitative research focuses on numbers and is gathered through surveys, while qualitative research involves understanding people’s opinions and is gathered through face-to-face interviews and group discussions. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.

Uncover why businesses use market research! Dive into our FREE worksheet. Perfect for student success. Subscribe for interactive videos and resources. Explore more at our site www.bizzwizard.co.uk Overview: This video introduces the importance of market research for businesses to succeed and the risks of not conducting it. Market research involves gathering information about target markets, organisations, or customers to gain more knowledge and identify opportunities for the business. An example of Enigma Electrical LTD is used to highlight the consequences of not conducting market research. Teachers Download Now! Worksheets to Deepen Student Understanding: Amplify your students’ learning journey with our FREE video worksheet and answer key. For a comprehensive set of resources, visit the Shop and download hundreds of FREE worksheets: Challenge students with our Multiple Choice Quiz, engage them in a Case Study Analysis, and reinforce their knowledge with Fill in the Blanks Revision Notes.