Conditions that prompt trade
Assessment of a country as a market
Assessment of a country as a production location
Reasons for global mergers, takeovers or joint ventures
Global expansion and uncertainty
Unit 1: Marketing and people
In this unit, students are introduced to the market, explore the marketing and people functions and investigate entrepreneurs and business start-up.
This unit enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers.
Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. It also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders.
Students investigate businesses that trade on a global scale and explore their reasons for doing so. Students develop an understanding of the globally competitive environment and consider the ethical and moral dimensions of global business activities.
1 – Business activity and influences on business
This section covers the various objectives of a business, changing business environments
and the criteria for judging success. The focus is on the importance of having clear business
objectives and how the business environment provides opportunities for, and imposes
constraints on, the pursuit of these objectives.
2 – People in business
This section looks at people in organisations, focusing on their roles, relationships and
management in business.
3 – Business finance
This section explores the use of accounting and financial information as an aid to
decision making.
4 – Marketing
This section focuses on identifying and satisfying customer needs in a changing and
competitive international environment.
5 – Business operations
This section examines the way organisations use and manage resources to produce goods
and services.