Role of an entrepreneur Entrepreneurial motives and characteristics Business objectives Business choices

Planning a business and raising finance 1 Planning 2 Internal finance 3 External finance 4 Forms of business 5 Liability

Unit 3: Customer care and working procedures 3.1 Deal with customers and colleagues – “the moment of truth” 3.2 Identify the essential personal skills required when working in the travel and tourism industry 3.3 Follow basic procedures when handling customer enquiries, making reservations and payments 3.4 Use reference sources to obtain information 3.5 Explore the presentation and promotion of tourist facilities

Unit 1: The travel and tourism industry 1.1 Understand and explain the structure of the international travel and tourism industry 1.2 Investigate the social, cultural, economic and environmental impact of travel and tourism 1.3 Identify the role of national governments in forming tourism policy and promotion 1.4 Investigate the patterns of demand for international travel and tourism Note: Text book used: Cambridge IGCSE Travel and Tourism Publisher: Cambridge University Press Author: Smith, J D and Warburton, F ISBN 9780521149228

Interpretation of financial statements Ratio analysis Human resources

Growing economies International trade and business growth Factors contributing to increased globalisation Protectionism a) Reasons for protectionism. Trading blocs

Key factors in change Contingency Planning

1 Quantitative sales forecasting 2 Investment appraisal 3 Decision trees a) Construct and interpret simple decision-tree diagrams. 4 Critical path analysis 5 Contribution

Corporate culture 2 Stakeholder model versus shareholder model 3 Business ethics

Sales, revenue and costs Sales forecasting a) Purpose of sales forecasts. Break-even Cash flow Budgets

1 Production, productivity and efficiency 2 Capacity Utilisation 3 Inventory control a) Interpretation of inventory control diagram. 4 Quality Management

1 Growth a) Objectives of growth: 2 Organic growth 3 Inorganic growth 4 Problems arising from growth

1 Corporate objectives 2 Theories of corporate strategy 3 SWOT analysis a) SWOT analysis 4 Impact of external influences

Conditions that prompt trade Assessment of a country as a market Assessment of a country as a production location Reasons for global mergers, takeovers or joint ventures Global expansion and uncertainty

1 The impact of MNCs 2 International business ethics 3 Controlling MNCs

Marketing Niche markets Cultural/social factors

Unit 4: Travel and tourism products and services 4.1 Identify and describe tourism products 4.2 Explore the roles of tour operators and travel agents in the chain of distribution 4.3 Describe support facilities for travel and tourism 4.4 Explore the features of worldwide transport in relation to major international routes

Unit 2: Features of worldwide destinations 2.1 Demonstrate knowledge of the main global features 2.2 Demonstrate awareness of different time zones and climates 2.3 Investigate travel and tourism destinations 2.4 Identify and describe the features which attract tourists to a particular destination

Managing people 1 Approaches to staffing 2 Recruitment, selection and training 3 Organisational design 4 Motivation in theory and practice 5 Leadership

5.1 Economies and diseconomies of scale 5.1.1 Economies of scale. 5.1.2 Diseconomies of scale. 5.2 Production 5.2.1 Production processes. 5.2.2 Principles of lean production. 5.2.3 Impact of technology in production. 5.3 Factors of production 5.3.1 Changing relationships between enterprise, capital, land, and labour. 5.4 Quality 5.4.1 The concept of quality and its importance.