This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include; Benefits of online advertising; Cost Measurability Formatting Targeting Coverage Speed Concerns of online advertising; Banner blindness Illegal activity Display variations Ad blocking Data security Consumer location tracking Spam The lesson contains links to external media and several tasks to engage learners.

This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include; Setting objectives Target segment Brand persona Competition Resource identification Implementation planning and testing Measurement against targets Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include; Marketing objectives Integration into the marketing and promotional mixes Anticipated returns The lesson is highly practical and revolves around a brand new fitness brand. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A of Unit 17: Digital Marketing. The lesson (how digital communications are delivered) includes; Types of digital marketing (digital advertising, pop-ups, banners, text ads, floating ads, interstitial ads) Search engine marketing Search engine optimisation (SEO) Sponsored/paid search results Email marketing Social media marketing The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers B2 Implementation Skills for Unit 22: Market Research. The session covers; • Review of pilot primary research. • Final questionnaire design. • Final sampling plan. • Data collection, primary and secondary Please note, this lesson continues on from my B1 lesson named Plan Stage. I recommend that this lesson is purchased as part of a bundle for continuity. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers D2 Techniques to Meet Skill Requirements for Unit 6: Principles of Management. The lesson includes; • Recruitment. • Upskilling/reskilling/training. • Outsourcing. • Changing job roles. • Restructuring

This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers; • Different types of esports enterprises, including: o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees o product: managers, developers, broadcasters and producers o analytics: analysts, coaches o marketing: PR executives, sales and partnership managers, social media managers, community managers, event managers o management: agents, teams, individuals o content: creators, publishers, journalists, streamers, distributors o support: solicitors, statisticians, finance, player ancillary services, team logistics. • Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only. • Legal formats for enterprise: sole trader, partnership, limited partnership, private limited company (Ltd), public limited company (PLC). • Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC. • Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service, being ethical, increase followers/users or increase brand awareness. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes; Entrepreneurship is the ability and motivation to: o create, develop, organise, manage and grow a new enterprise, team or idea o anticipate risks and uncertainty and show determination and bravery in the pursuit of success and profit o deal with all aspects of planning, running and growing an enterprise, e.g. finance, marketing, legal aspects and production. • Esports entrepreneurial skills, e.g. talented, experienced, aware of competition, disciplined, persuasive, capacity to inspire others, good financial planning, team worker, good communication, good work ethic, able to deal with pressure, self-confident, aspirational, able to stand out, good work-life balance. • Entrepreneurial behaviours, e.g. confident, positive, passionate, takes the initiative, has self-belief, driven, adaptable, flexible, intuitive, imaginative, has a desire to succeed, has a clear vision, focused, curious, has realistic expectations, resilient. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This bundle of resources covers the 2018 Tech Award in Enterprise. These resources can be adapted to reflect the 2021 update to the specification.

This lesson, with companion case study activity, covers C4 of Unit 7: Business Decision Making. The lesson covers; The 7Ps of the Marketing Mix USP Market segmentation A large scale group task based on a case study Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This bundle covers Learning Aim C for Unit 7: Business Decision Making, including; C1 - Types of research C2 - Competitor Analysis C3 - Trends C4 - Marketing Plan Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion activity, covers D1 of Unit 7: Business Decision Making. Areas covered include; Relevant industry regulation (Task) Health and safety at work Employment rights/law Data protection Consumer rights Summative group research task Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers E1 of Unit 7: Business Decision Making. Areas covered include; Staff requirements for efficiency Wages and salaries Full and part time staff Recruitment process Training requirements Training costs In-house vs External training The lesson includes links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers E2 of Unit 7: Business Decision Making. Areas covered include; Premises Equipment needed Vehicles IT hardware and software Suppliers and cost of equipment Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers E3 of Unit 7: Business Decision Making. Areas covered include; Sources of finance Start-up costs Running costs A case study group task to consolidate learning Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson, with companion data set, covers F1 of Unit 7: Business Decision Making. The lesson explores the purpose of a sales forecast and learners must interpret an example of a sales forecast. Learners must then progress to creating their own sales forecast using the data set provided. I have included the graphs within the slides for learners to check their work against. Learners mus then make recommendations to the owner of the business.

This full lesson covers F3 of Unit 7: Business Decision Making. Students will learn; The purpose of break even The information required to construct a break even chart The break even formula How to construct a break even chart step by step How to interpret a break even chart Advantages and disadvantages of break even Limitations and business decision making This lesson contains a set of practical tasks to engage learners and put learning into practice.