Hero image

MichaelCawdreyBusiness's Shop

Average Rating3.95
(based on 159 reviews)

I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

274Uploads

285k+Views

199k+Downloads

I provide resources ranging from full lessons to full unit bundles for BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Types of Market/Segmentation
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 2: Developing a Marketing Campaign - Types of Market/Segmentation

(1)
This full lesson covers, as part of Learning Aim A: Types of market Market segmentation Branding Brand personality Brand image USP Implication of business size on marketing activity Budgetary constraints Availability of specialist staff The lesson contains videos and tasks to engage students. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making B5 - Software Generated Information
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making B5 - Software Generated Information

(0)
This full lesson covers B5 of Unit 7: Business Decision Making. Areas covered include; Management information systems (MIS) Gannt Charts Critical Path Analysis Financial tools (Net present value, discounted cash flow, internal rates of return) The lesson contains links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 7: Business Decision Making C2 Competitor Analysis
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 7: Business Decision Making C2 Competitor Analysis

(0)
This full lesson covers C2 of Learning Aim C of Unit 7: Business Decision Making. The lesson covers; The effect on the product/service being offered Pricing strategies Location Comparison websites Evaluation of competitor analysis The lesson contains three large tasks to engage learners and facilitate learning. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 17: Digital Marketing B2 Digital Strategies to Meet Target Objectives
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing B2 Digital Strategies to Meet Target Objectives

(0)
This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include; Digital Strategies to Meet Set Objectives Content Marketing (Relevance/Pressure to Keep Refreshed) Paid search advertising Search engine optimisation (SEO) Social media marketing Video marketing/Vlogging Email marketing Mobile applications (apps) QR codes Responsive website design The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 22: Market Research A2 Types of Research
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 22: Market Research A2 Types of Research

(0)
This full lesson covers A2 of Unit 22: Market Research. The lesson explores; Qualitative and Quantitative data Primary research Secondary research Internal sources of information External sources of information The lesson contains several links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
BTEC Level 3 Business Unit 17: Digital Marketing B1 Digital Marketing Objectives
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing B1 Digital Marketing Objectives

(0)
This full lesson covers B1 of Unit 17: Digital Marketing. The lesson follows a case study based on a eco-friendly wedding business. Learners will apply the knowledge presented to the given case study throughout the lesson through a series of tasks. Areas covered include; Lead generation Brand awareness Customer retention The lesson contains mini tasks and large tasks, working in groups. This includes creating an Instagram account for a business and designing content.
BTEC Level 3 Business Unit 22: Market Research B1 Planning Stage
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 22: Market Research B1 Planning Stage

(2)
This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes; Problem definition. • Set research objectives. • Budget. • Determine what data is to be collected. • Methods to be used: o secondary and primary o quantitative and/or qualitative. Pilot questionnaire design: o question type o sequencing o length of questionnaire o avoiding bias o relevance of questions to objectives. • Pilot sampling plan. • Probability sampling: o random o systematic o stratified o cluster. • Non-probability sampling: o quota o convenience o observation. • Sample size and effect on confidence levels. • Pilot research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.