This full lesson covers B2 of Unit 3: Enterprise and Entrepreneurship in eSports. The content covers includes; • Understanding and identifying customer behaviour, trends and needs. • Identifying competition and unique selling point (USP). • Investigating brand/advertising awareness. • Helping new product and/or service development. • Investigating feasibility of entry into new markets. • Meeting marketing objectives. • Identifying target market/audience of the product, fan base and consumer. • Identifying a gap in the market. • Identifying current market trends. • Investigating potential demand. • Understanding economic climate and place within the esports ecosystem. • Identifying business risks, including a competitor analysis. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes; • Sources of enterprise ideas: o hobbies and interests o necessity o competitors o gaps in the market o access to a niche market o changing of industries o solutions to a problem. • Different techniques to stimulate creativity, e.g.: o TGROW (topic, goal, reality, options, will) o the journalistic six: asking who, why, what, where, when, how o SWOT (strengths, weaknesses, opportunities, threats) analysis o mind mapping, visualisation, storytelling, lateral thinking, encouraging others to offer suggestions and ideas. • Refining by assessing whether an idea will contribute to, e.g.: o meeting market needs o meeting needs of the business environment o increased turnover o increased brand awareness o increased social capital o meeting business aims and objectives o meeting customer needs o filling a gap in the market. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A6 of Unit 3: Enterprise and Entrepreneurship in eSports. The lesson content includes; Measures of success, e.g.: o audience figures o profit o sales and revenue o impact of branding, advertising and sponsorship o influence in the gaming space o consumer appeal o engagement of fans o event attendance. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A5 of Unit 3: Enterprise and Entrepreneurship in the eSports Industry. Content includes; Strategic, e.g. current competitors/potential for new competitors, vision and ethos, corporate takeover. • Compliance, e.g. regulatory bodies, tournament rules, player registration, health and safety laws, international rules and laws, censorship, political correctness. • Financial, e.g. registration and tournament fees, non-payment of prize money, interest rates, tax, insurance, equipment, salaries. • Operational, e.g. the breakdown or theft of key equipment, transport, housing or accommodation, lack of authenticity. • Using enterprise skills and capabilities, overcoming problems, strategic planning and thinking, using new technologies and techniques, being responsive to changes within the industry and futureproofing, e.g. franchising. • Risks of a lack of enterprise: reduced turnover, Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A4 of Unit 3: Enterprise and Entrepreneurship in eSports. Content covered; Knowledge of the industry ecosystem: o games publishers o competition o rights and content o finance o brand partnerships o broadcasting o streaming o ranked modes o tournaments o coaching o team resources Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers the following areas of the specification for the BTEC Level 3 in eSports; Motivation for starting a new esports enterprise: o autonomy, mastery and purpose: freedom, flexibility, self-improvement, better working conditions, potential for success o challenge: personal challenge, fulfilling a vision, to use and enhance existing skills, enhance personal reputation, fame o financial motives: financial security, larger income, bonuses and wealth. • The impact of motivation on enterprise performance, maintaining personal motivation and motivating team. • Teamwork: need to belong, creating relationships through membership, need for power, member attributes, member motivation and participation, team process, coordination, communication, cohesion, dynamics, collective and cognitive intelligence, sense of belonging. • Creativity: stimulating creativity, e.g. imagination, visualisation, crystallising the vision Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Learning Aim A for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes; Entrepreneurship is the ability and motivation to: o create, develop, organise, manage and grow a new enterprise, team or idea o anticipate risks and uncertainty and show determination and bravery in the pursuit of success and profit o deal with all aspects of planning, running and growing an enterprise, e.g. finance, marketing, legal aspects and production. • Esports entrepreneurial skills, e.g. talented, experienced, aware of competition, disciplined, persuasive, capacity to inspire others, good financial planning, team worker, good communication, good work ethic, able to deal with pressure, self-confident, aspirational, able to stand out, good work-life balance. • Entrepreneurial behaviours, e.g. confident, positive, passionate, takes the initiative, has self-belief, driven, adaptable, flexible, intuitive, imaginative, has a desire to succeed, has a clear vision, focused, curious, has realistic expectations, resilient. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers; • Different types of esports enterprises, including: o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees o product: managers, developers, broadcasters and producers o analytics: analysts, coaches o marketing: PR executives, sales and partnership managers, social media managers, community managers, event managers o management: agents, teams, individuals o content: creators, publishers, journalists, streamers, distributors o support: solicitors, statisticians, finance, player ancillary services, team logistics. • Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only. • Legal formats for enterprise: sole trader, partnership, limited partnership, private limited company (Ltd), public limited company (PLC). • Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC. • Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service, being ethical, increase followers/users or increase brand awareness. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.