This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include; Marketing objectives Integration into the marketing and promotional mixes Anticipated returns The lesson is highly practical and revolves around a brand new fitness brand. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include; Digital Strategies to Meet Set Objectives Content Marketing (Relevance/Pressure to Keep Refreshed) Paid search advertising Search engine optimisation (SEO) Social media marketing Video marketing/Vlogging Email marketing Mobile applications (apps) QR codes Responsive website design The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A1 of Unit 6: Principles of Management, including; Management by objectives. • Situational and contingency. • Functional and action centered. • Transformational and transactional. • The concept of leadership continuum for management behaviour. The lesson contains tasks and links to external media to engage learners.

This full lesson covers A2 Functions of Management and Leadership of Unit 6: Principles of Management. Areas covered include; Functions of Management Functions of Leadership Finding the most effective path to success The lesson contains several tasks and links to external media to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Unit 22: Market Research. The lesson explores; Qualitative and Quantitative data Primary research Secondary research Internal sources of information External sources of information The lesson contains several links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This lesson covers A1 Purpose of Market Research for Unit 22: Market Research. The lesson covers the following; Understanding customer behaviour Determining buying trends Investigating brand/advertising awareness Aiding new product development Investigating feasibility of entry into new markets The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 17: Digital Marketing. The lesson follows a case study based on a eco-friendly wedding business. Learners will apply the knowledge presented to the given case study throughout the lesson through a series of tasks. Areas covered include; Lead generation Brand awareness Customer retention The lesson contains mini tasks and large tasks, working in groups. This includes creating an Instagram account for a business and designing content.

This full lesson covers A3 Appropriateness of Choice of Research of Unit 22: Market Research. The session covers; Cost Accuracy Time lines Response rates The lesson contains links to external media and several tasks to engage learners.

This full lesson covers A3 Business Culture of Unit 6: Principles of Management, including; • Business vision, mission and values/ethos. • Influence of business culture on management practices. • Policies and procedures. • Management styles. • Structure of the workforce. • How people work. The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 Statistical Analysis and Interpretation of Primary/Secondary Research, including; Data analysis/interpretation: arithmetic mean, mode, median range and interquartile range standard deviation time series scatter diagrams and trends. Interpretation of secondary research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 Management and Leadership Styles of Unit 6: Principles of Management, including; Autocratic. • Democratic/participative. • Paternalistic. • Laissez-faire. • Transactional. • Transformational. • Charismatic The lesson includes links to external media and several tasks, including case study activities.

A scheme of work for Unit 1: Exploring Business, find resources here; https://www.tes.com/teaching-resource/btec-level-3-business-unit-1-exploring-business-full-unit-12106224

A SOW for Unit 7: Business Decision Making. Link to unit resources: https://www.tes.com/teaching-resource/btec-level-3-business-unit-7-business-decision-making-full-unit-12360487

This lesson covers B2 Management and Leadership Skills for Unit 6: Principles of Management. The lesson includes; Setting objectives. • Motivating. • Decision making. • Team building. • Leading by example. • Consulting. • Problem solving. • Valuing and supporting others. • Managing conflict. • Building positive interpersonal relationships. • Using emotional intelligence. • Communicating. • Giving feedback

A scheme of work for Unit 2: Developing a Marketing Campaign Unit resources: https://www.tes.com/teaching-resource/btec-level-3-business-unit-2-developing-a-marketing-campaign-full-unit-12343584