In this presentation I cover: 1.1.1 The dynamic nature of business 1.1.2 Risk and reward 1.1.3 The role of business enterprise There are 15 questions in total in this presentation to help students remember the key points for their exam. happy teaching.

In this informative PowerPoint Presentation I cover: What the marketing mix is and the importance of each element: price, product, promotion, place. How the elements of the marketing mix work together: balancing the marketing mix based on the competitive environment The impact of changing consumer needs on the marketing mix The impact of technology on the marketing mix: e-commerce, digital communication. There is also an activity at the end which is designed to help students be able to apply the four P’s to their product of choice or one mentioned in the activity. I have put a lot of time into preparing this presentation and I hope you will find it outstanding.