A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of ethics, the environment and business and has been designed to meet the specific requirements of the Edexcel 1BS0 specification. The presentation considers the impact of ethics upon business activities, examing the conflict between profits and ethics, the activities of pressure groups and the other trade-offs relating to the marketing mix. It then considers the environment and the impact of business upon its immediate and wider environment and the importance of sustainability. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.

A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of product and its role in the marketing mix. It considers the importance and role of the design mix and the different elements of function, cost and aesthetics. It then examines the product life cycle, its stages of introduction, growth, maturity and decline, and concludes with an assessment of product extension strategies. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.

A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of price and its role in the marketing mix. It considers the importance and role of price in the marketing mix with a focus upon different pricing strategies and concluding with an examination of price’s role within the different stages of the product life cycle. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.

A new range of materials aimed at supporting teachers of the Edexcel GCSE (9-1) in Business. This presentation is designed to cover the topic of promotion and its role in the marketing mix. It considers the impact of promotional strategies such as advertising, product trials, special offers, branding and sponsorship upon a business. It then examines how technology has brought about changes in promotional activities with a look at e-newsletters, targeted online advertising and viral advertising via social media. The pack contains a starter and plenary activities, class activities, knowledge questions, key word definitions and an examination style question, all complete with suggested answers.