One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.

This is one lesson from a series of 18 lessons to take students through Module 2 of IGCSE Business Studies: People in Business. In this series of lessons on business studies, we explore the importance of people in business. From understanding the impact of leadership styles to recognizing the significance of employee motivation and communication, this course delves into the key elements of managing and leading people in the workplace. With real-world examples and practical exercises, students will gain valuable insights into how to build effective teams and foster a positive organizational culture. The lessons are as follows: Motivation Theories Incentives Role of Management Organisational Structure Leadership Styles Trade Unions Recruitment Training Employment Law – Discrimination Employment Law – Health and Safety Employment Law – Unfair Dismissal Employment Law – Wage Protection Workforce Planning Internal and External Communications Methods of Communication Direction of Communications Revision Flash Cards Practice Exam Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.