Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
Wolsey Academy operates as a non-profit, with every penny we make going to one of our charity partners or into the Ipswich Initiative, funding good works across the town and county. Search for Wolsey Academy to see our website for more details and to purchase resources at a discount.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
Mackenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
Canada in the Great Depression
From a comprehensive set of 11-lesson series, which explores Canada’s strategic approach to the Great Depression. Understand the socioeconomic context of the era, delve into the government’s policy responses, and investigate the profound implications and lasting effects. Engage with historical debates and learn how this critical period shaped Canada’s modern identity. These lessons serve as an invaluable resource for students seeking to gain a nuanced understanding of this pivotal chapter in Canadian history.
Each lesson is fully resourced, includes all the information needed and comes with numerous activities, thought questions and opportunities for group work.
Lessons in the series include:
What caused the depression in Canada?
Consequences of the Great Depression in Canada
Canadian Federal Government Responses
King, Bennett, King – Approaches
Mid-Unit Review and Recap
1935 Election and Bennett’s plan
Alternative responses to the Depression
MacKenzie King’s Government
Impact of the Second World War
Growth of the Federal Government
Unit Summary, recap and revision – Flash Cards and Essay Guidance
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
A lesson about the success of the British Empire in winning and North African campaign in the Second World War. It is tried, tested and comes with everything you need to teach it right from the PowerPoint. Resources are at the end of the PowerPoint in printer friendly formats if you need them.
Leanring episodes are as follows:
Class discussion of the geography of the region - why it was important and how this would shape the fighting.
Video task.
Fortune graph - students have to allocate a relative importance to each major event in the conflict and plot it on a graph.
Success Factors table activity with 8 fully explained factors behind British victory.
Prioritisation of factors - group task.
Essay writing task - structure guidance grid.
PEer assessment with check list criteria.
Depth reading task.
We hope it helps.
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE.
This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.
Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school.
The lessons in the whole series are as follows:
What is marketing?
Market Changes
Market Segments
Product and Market Orientation
Primary Market Research
Secondary Market Research
Creating and Presenting Market Research
The Market Mix
Product Types and Success
Product Development
Branding
Packaging
The Product Life Cycle
Pricing Types
Price Elasticity
Advertising
Sales Promotion
Budgets & Sponsorship
Technology & The Marketing Mix
Distribution Channels
Methods of Distribution
Marketing Strategy
Marketing and Law
International Markets
Flashcards and Revision
Marketing Mock and Mark Schemes
Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.
#BetterTeachingBetterPlanet
We hope it helps.